JOSAR (Journal of Students Academic Research)
Vol 8 No 1: March 2023

Toxic Positivity Content Uploads on Instagram in Encouraging the Growth of Hustle Culture Gen Z

Zainal Abidin Achmad (UPN Veteran Jawa Timur)
Putri Nada Camilia Lubna (Universitas Pembangunan Nasional Veteran Jawa Timur)

Article Info

Publish Date
31 Mar 2023

Abstract

Exposure to toxic positivity content uploads on Instagram during the pandemic has motivated some Gen Z to act hustle. This research uses a virtual ethnographic approach to see digital interactions, media-making processes, and individual motivation in interpreting toxic positivity content on Instagram, which can build Gen Z Surabaya to act hustle. This research shows that there are factors in the scope of friendship, frame of reference, field experience, to family in building motivation to act hustle through consumed toxic positivity content. It can be concluded that Instagram is a medium for the media-making process of turning content into an action that can affect the lives of its users.

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Journal Info
JOSAR (Journal of Students Academic Research)
Website

Abbrev

josar

Publisher

Universitas Islam Balitar Blitar

Subject

Economics, Econometrics & Finance Education Electrical & Electronics Engineering

Description

JOSAR (Journal of Students Academic Research) is a national scientific journals are open to seeking innovation, creativity and novelty. The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the multidiscipline area ...