Jurnal Agribis
Vol 11 No 2 (2023): Jurnal Agribis

Respon Konsumen Terhadap Produk Yotta Rasa Brown Sugar Fresh Milk di Kabupaten Maros

Miftahul Janna (Universitas Muslim Maros)
Mohammad Anwar Sadat (Universitas Muslim Maros)
Arifin Arifin (Universitas Muslim Maros)

Article Info

Publish Date
07 Oct 2023

Abstract

The purpose of this study is to identify the variables that influence Maros Regency consumers' reactions to Yotta Beverage products. Direct observation and questionnaire data collection were used in this study. The study took place over a three-month period from March to May, and was conducted in Turikale Sub-district, Maros Regency. To determine customer reactions to Brown Sugar Fresh Milk flavored Yotta products in Turikale Sub-district, Maros Regency, quantitative data was used. Based on the research findings, price and taste are the main determinants of Yotta Taste Brown Sugar Fresh Milk in Turikale District, Maros Regency.

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Journal Info
Jurnal Agribis
Website

Abbrev

agribis

Publisher

Universitas Muslim Maros

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Agribis (JA) adalah media komunikasi ilmiah hasil-hasil penelitian primer agribisnis dan kajian-kajian sosial ekonomi pertanian serta disiplin lain yang berkaitan dengan agribisnis yang dilaksanakan oleh Dosen Fakultas Pertanian Peternakan dan Kehutanan (FAPERTAHUT) Universitas Muslim Maros ...