Formosa Journal of Social Sciences (FJSS)
Vol. 2 No. 3 (2023): September, 2023

Analysis of the Effect of Product Innovation as an Effort to Develop Culinary Variants on Consumer Satisfaction (Case Study: Baked Steamed Bread in Bajeng District)

Tuti Supatminingsih (Universitas Negeri Makassar)
Muhammad Dinar (Universitas Negeri Makassar)
Marhawati (Universitas Negeri Makassar)
Andi Asti Handayani (Universitas Negeri Makassar)
Hikmayani Subur (Universitas Negeri Makassar)

Article Info

Publish Date
29 Sep 2023

Abstract

Entrepreneurship is a way or effort to take advantage of opportunities by applying innovation in business development. This research aims to determine the development of culinary variants on consumer satisfaction in the Baked Steamed Bread Business in managing the business so that it is able to compete and survive in running the business. This research uses quantitative methods. The research in the article shows the results of a simple linear regression analysis which proves that product innovation has an effect on consumer satisfaction at the Baked Steamed Bread Business in Bajeng District. This can be seen from the constant value of 23,156 and the X regression coefficient value of 0.471, which states that the consumer satisfaction value has increased by 0.471. This means that the direction of influence of variable X on Y is positive

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Journal Info
Formosa Journal of Social Sciences (FJSS)
Website

Abbrev

fjss

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Description

Formosa Journal of Social Sciences (FJSS) is a peer reviewed international journal that covers the fields of scientific research, literature studies and academic scholarship that study social groups and, more generally, human interactions. FJSS is a quarterly publication also cover articles on ...