Indonesian Journal of Business Analytics (IJBA)
Vol. 3 No. 4 (2023): August 2023

The Influence of Trust, Technology Understanding, and Interconnected Network on the Digital Banking Services Usage in Pujiharjo Village, Tirtoyudo Subdistrict

Hartomy Akbar Basory (Universitas Ma Chung Malang)
Sahala Manalu (Universitas Ma Chung Malang)
Dhella Ayu Saputri (Universitas Ma Chung Malang)

Article Info

Publish Date
30 Aug 2023

Abstract

Digital banking is a medium for customers to facilitate transaction activities. Through this, there are several variables that can affect the use of digital banking, namely trust, technology understanding, and interconnected networking. The aim of this study is to find out how confidence, technology understanding, and interconnected networking influence the use of digital banking services. The population and samples in this study were the Pujiharjo rural community, where the sample used a non-probability sample with a type of purposive sampling compared to 81 respondents through the spread of the questionnaire. The classic assumption test tools on SPSS used in this study are normality, homocadasthesity, non-multicolinerity, and linearity. The study concluded that the trust variables, the technology understanding, and the interconnected network have a positive impact on the use of digital banking.

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Journal Info
Indonesian Journal of Business Analytics (IJBA)
Website

Abbrev

ijba

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research ...