Asian Journal of Applied Business and Management (AJABM)
Vol. 2 No. 3 (2023): August 2023

Development Strategy of Village Tourism Based on Green Economy in Denai Lama Village, Deli Serdang

Ilham Habibi Lubis (Universitas Islam Negeri Sumatera Utara)
Maryam Batubara (Universitas Islam Negeri Sumatera Utara)
Muhammad Arif (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
16 Aug 2023

Abstract

This study identifies key strategies for developing Green Economy-based village tourism in Denai Lama Village, Deli Serdang. It assesses internal and external conditions and emphasizes crucial steps for focused development. Using qualitative methods like SWOT analysis and QSPM, five local SMEs and five experts responded to the questionnaire. SWOT analysis places strategies in Quadrant I, implying progressive use of strengths and opportunities. QSPM highlights showcasing authentic Nusantara art in Pasar Kamu as the top priority. This aims to attract both local and international tourists, establishing it as the village's unique attraction.

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Journal Info
Asian Journal of Applied Business and Management (AJABM)
Website

Abbrev

ajabm

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management

Description

Asian Journal of Applied Business and Management (AJABM) is a double-blind peer-reviewed, open-access journal published by Formosa Publisher. AJABM aims to provide an international outlet for research publication and scholarship on management and business-orientated themes and topics. With ...