Jurnal Pendidikan Tata Niaga (JPTN)
Vol 11 No 3 (2023): (In Press)

PENGARUH MEDIA SOSIAL INSTAGRAM DAN DAYA BELI MASYARAKAT TERHADAP MINAT BERKUNJUNG DI KEDAI YOI SIDOARJO

Luthfi Afifuddin (Unknown)
Septyan Budy Cahya (Unknown)
Dwi Yuli Rakhmawati (Unknown)

Article Info

Publish Date
31 Dec 2023

Abstract

Social media to have a big impact in the modern era especially since increased the globalization.Having an aspect which is of significant to all line included in the centre of the economy with marketing focus to segmentation.This study using the purchasing power, social media, visit the interest or Visiting Intention with the approach to understand the influence of social media instagram customers to interest and a visit in a tavern yoi sidoarjo which after triangulation lab data and processes interpretation has done will produce the variables of social media instagram and the people purchasing power has the effect on interest visit tavern yoi sidoarjo. Keyword: Social Media, Purchasing Power, Visiting Intention

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Journal Info
Jurnal Pendidikan Tata Niaga (JPTN)
Website

Abbrev

jptn

Publisher

Universitas Negeri Surabaya

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal ini mempublikasikan hasil penelitian dan pemikiran di bidang pembelajaran pendidikan bisnis/tata niaga serta di bidang ilmu bisnis dan perniagaan yang dilakukan di Sekolah Menengah Kejuruan (SMK), lembaga pendidikan tinggi, serta dunia usaha dan dunia industri yang meliputi: Pembelajaran ...