International Journal of Science and Society (IJSOC)
Vol 5 No 4 (2023): International Journal of Science and Society (IJSOC)

Capturing the Face of the Music Industry's Business Strategy

I Made Rai Nurcahya Widhiantara Suyasa (Universitas Pendidikan Nasional, Denpasar, Indonesia)
Agus Fredy Maradona (Universitas Pendidikan Nasional, Denpasar, Indonesia)

Article Info

Publish Date
28 Aug 2023

Abstract

This research aims to Photograph the Face of Music Industry Business strategy by identifying external and internal factors that affect the music industry business model in Bali. And to find out the use of the Business Model Canvas (BMC) approach in the music industry in Bali. The method used in this research is descriptive-qualitative. The data collection used interviews and documentation. The results of the analysis show that the strengths of the music industry in running the business are quality equipment, a wide range of customers, and a diverse customer base. The weaknesses owned by the music industry in Bali are the rapid pace of audio technology, meaning that more and more people can make their own recordings with easily accessible applications. Related to the threats faced by the music industry in Bali are Affordable recording equipment and ease of use. In the development of the canvas business model from the value proposition point of view, the music industry in Bali can use remote services and advanced technology. This is done by the manager of the music industry in Bali so that it continues to exist to get through times of crisis such as the COVID pandemic.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Science and Society (IJSOC)
Website

Abbrev

ijsoc

Publisher

GoAcademica Research and Publishing

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

Description

International Journal of Science and Society (IJSOC) is open access and peer-reviewed journal with e-ISSN (2715-8780), IJSOC is an international journal devoted to the study of science and technology in a social context. It focuses on the way in which advances in science and technology influence ...