Jurnal Rekayasa Proses dan Industri Terapan
Vol. 1 No. 3 (2023): Agustus : Jurnal Rekayasa Proses dan Industri Terapan ( REPIT )

Marketing Mix Untuk Meningkatkan Penjualan Produk Pada Toko Gitar Dimdim Musik Di Baki Sukoharjo

Ridwan Raja Refo (Unknown)
Indah Wahyu Utami (Unknown)
Brillian Nur Diansari (Unknown)

Article Info

Publish Date
25 Aug 2023

Abstract

In the current era, the development of the creative music industry in Indonesia is so fast where competition between the creative music industries is getting tougher every day. This does not only apply to large companies, Micro, Small and Medium Enterprises (MSMEs) but also participating in the competition. This study aims to apply the marketing mix to increase sales of Dimdim Musik guitar products in Baki, Sukoharjo. The results of this study are that there are 2 influential variables, namely price variables, promotion variables and 5 variables that not affect product sales, namely place variables, people variables, product variabels, process variabel, physical evidence variabel.

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Journal Info
Jurnal Rekayasa Proses dan Industri Terapan
Website

Abbrev

REPIT

Publisher

Politeknik Kampar

Subject

Chemical Engineering, Chemistry & Bioengineering Computer Science & IT

Description

1. Bidang Ilmu Teknologi Industri Pertanian 2. Bidang Ilmu Teknik Kimia 3. Bidang Ilmu Teknik Mesin 4. Bidang Ilmu Teknik Elektro 5. Bidang Ilmu Teknik ...