Jurnal Perbankan Syariah Darussalam (JPSDa)
Vol. 3 No. 2 (2023): Juli 2023

Faktor-Faktor yang Mempengaruhi Minat Nasabah Memilih Asuransi Syariah

Muksal Muksal (Universitas Islam Negeri Ar-Raniry Banda Aceh)
Ayumiati Ayumiati (Universitas Islam Negeri Ar-Raniry Banda Aceh)
Teuku Fariz Yuliadra (Universitas Islam Negeri Ar-Raniry Banda Aceh)

Article Info

Publish Date
19 Aug 2023

Abstract

The purpose of this research is to examine the joint and many effects of the company's image, premium rates, and promotions on consumers' propensity to select PT. Banda Aceh Family Takaful. A total of 68 participants were selected at random for this quantitative investigation. The findings of the simultaneous and partials tests indicate that PT. Family Takaful Banda Aceh Branch's corporate image, premium rates, and promotions all have a favorable and statistically significant effect on customers' propensity to purchase insurance from the company. The R-Square value for this study is 56.1%, indicating its significance, with the remaining 43.9% attributable to confounding variables.

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Journal Info
Jurnal Perbankan Syariah Darussalam (JPSDa)
Website

Abbrev

JPSDa

Publisher

institut Agama Islam Darussalam blokagung Banyuwangi

Subject

Economics, Econometrics & Finance

Description

Jurnal Perbankan Syariah Darussalam (JPSDA) aims to provide a channel for the publication of articles based on original research as well as commentaries on a range of areas including of Islamic banking, bank and non-bank financial institutions, management of financial institutions, and economics and ...