JURNAL KOMUNIKASI DAN BISNIS
Vol. 11 No. 1 (2023): Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 Tahun 2023

STRENGTHENING COMMUNITY ENGAGEMENT THROUGH NEIGHBORHOOD ASSOCIATION HEADS’ COMMUNICATION

Yosef Dema (Institut Bisnis dan Informatika Kwik Kian Gie)
Wiwin Prastio (Institut Bisnis dan Informatika Kwik Kian Gie)
Yohanes Langgar Billy (Universitas Multimedia Nusantara)

Article Info

Publish Date
31 May 2023

Abstract

This study aims to promote community engagement through government communication from RT heads. Some RT leaders seek to enhance community engagement, while others fail to carry out their duties. To provide critical-descriptive analysis, data was collected using qualitative methods such as observation, interviews, and documentation procedures. As a result, the government's communication strategy of combining face-to-face contact, exemplary communication by RT heads, and dialogic communication that positions RT inhabitants as RT partners was successful in boosting residents' support for PMI and Bazis fundraising targets. It was determined that the RT heads' communication and leadership were significant factors in developing community support and engagement.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL KOMUNIKASI DAN BISNIS
Website

Abbrev

JKB

Publisher

INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE

Subject

Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of ...