Prosiding Seminar Nasional Manajemen dan Ekonomi
Vol. 2 No. 2 (2023): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi

Analisis Promosi Pariwisata Pada Dinas Pariwisata Dalam Meningkatkan Kunjungan Wisatawan Ke Toraja Utara

Ika Kendek (Universitas Kristen Indonesia Toraja)
Isak Pasulu (Universitas Kristen Indonesia Toraja)
Abedneigo.C. Rambulangi (Universitas Kristen Indonesia Toraja)

Article Info

Publish Date
26 Sep 2023

Abstract

This research aims to find out what promotions are used by the North Toraja Tourism Office to increase tourist visits. This research uses a qualitative approach as a research procedure which produces descriptive data in the form of written words and not numbers. The results of this research are achievements for tourism development in North Toraja, promotion includes: a) Advertising, by placing tourism advertisement containing notifications about tourism regarding the natural beauty and culture of North Toraja. b) Sales Promotion, carried out through exhibitions or events. c) Public Relations, carried out in collaboration with organizations or agencies and companies operating in the tourism sector such as ASITA, HPI and PHRI institutions. d) Direct Marketing, carried out through online channels.

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Journal Info
Prosiding Seminar Nasional Manajemen dan Ekonomi
Website

Abbrev

semnas

Publisher

Universitas Kristen Indonesia Toraja

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Prosiding Seminar Nasional Manajemen dan Ekonomi yaitu: (a). Manajemen, (b). Ekonomi, (c). Akuntansi, (d). Bidang relevan ...