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Prosiding Seminar Nasional Manajemen dan Ekonomi

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Published by Universitas Kristen Indonesia Toraja

ISSN : 29645700 EISSN : 29642027 DOI : 10.59024

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Prosiding Seminar Nasional Manajemen dan Ekonomi yaitu: (a). Manajemen, (b). Ekonomi, (c). Akuntansi, (d). Bidang relevan lainnya.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 47 Documents

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KONTRIBUSI KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN INDIHOME DI KOTA PADANG Ridwan Rasyid; Gustina Gustina; Ika Yuanita
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

The very rapid development of technology, information, and communication in the current era of globalization is very helpful and facilitates the work of the world community, one of which is currently popular is the internet. This study aims to determine the contribution of service quality and product quality to Indihome customer satisfaction in the city of Padang. The methodology of this research is quantitative research. The sample in this study was 100 customers who were taken by the purposive sampling method. The analytical method used is multiple linear regression analysis. The results showed that simultaneously service quality and product quality had a positive and significant effect on Indihome customer satisfaction in the city of Padang. While partially the service quality variable has no significant effect on Indihome customer satisfaction in the city of Padang, and the product quality variable has a positive and significant effect on Indihome customer satisfaction in the city of Padang. Product quality is the most dominant variable affecting customer satisfaction.

Dampak Pemasaran Digital bagi UMKM Pondok Etam Satriadi Satriadi; Cecilia Yeo; Fitri Handayani; Ratna Sari; Wulandari Wulandari
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Micro, Small and Medium Enterprises or MSMEs are businesses formed by a group of people or individuals independently. Digital marketing is a strategy or marketing activity such as product promotion carried out through digital media. Marketing strategies through digital marketing are needed so that MSMEs can compete and reach more consumers. Pondok Etam is an MSME engaged in the culinary field that sells various kinds of food products that are focused on the target market for teenagers to adults. The purpose of this study is to determine the impact of digital marketing for MSME Pondok Etam. The research method used is a qualitative descriptive method. Data collection techniques were carried out by in-depth interviews. The result of this study is that digital marketing has a positive impact on the MSME of Pondok Etam, because there is an increase in brand awareness and a significant increase in sales

STRATEGI PEMASARAN UMKM LEDYS CAKE PADA ERA DIGITAL DI KOTA TANJUNGPINANG Ledysta Faradila Putri; Salsabila Salsabila; Yusrillah Yusrillah; Muhammad Firmansyah
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Technological developments and increasingly high business competition make MSME actors must have a good marketing strategy to be able to compete with their competitors. This research was conducted to determine the marketing strategy carried out by Ledys Cake SMEs in facing competition in the digital era. The research method in this study uses a qualitative approach through structured interviews with business actors. The results of the study show that MSMEs provide added value and differentiation to the products and services provided, while in terms of price, they apply competitive prices. The application of technology is more widely used in culinary businesses through websites and social media to establish good relationships and communicate with consumers. The researcher concludes that there are several discussions, namely Strategy, Constraints and Solutions. The strategy carried out by MSMEs is that there is a 4P (Product, Promotion, Price, Place) mix. Product strategy in the form of innovation, promotion strategy in the form of price discounts, price strategy for every purchase of cake will get a bonus, and place strategy in the form of flexibility in sending cake orders, so as to maintain and improve the quality of the taste of the cake. Although there are financial constraints and product raw materials, we can still find solutions and alternatives, namely by managing finances and using raw materials efficiently. Then, MSME solutions by maintaining cash flow, product innovation, maximizing social media and delivery services

Pengaruh Motivasi Kerja Dan Kepuasan Kerja Terhadap Organizational Citizenship Behavior (OCB) Karyawan Bakti Timah Medika Muchtadin Muchtadin; Zelvy Emmelya Sundari
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Organizational Citizenship Behavior is an important aspect for employees in the health sector. This study aims to determine how much work motivation and job satisfaction have an impact on employee OCB. Multiple regression analysis was used as a method of data analysis and descriptive analysis to find out the general description of the respondents. The findings in this study conclude that work motivation and job satisfaction both simultaneously and partially have a positive impact on OCB. The company is expected to pay attention to the motivation and job satisfaction of its employees so that they work more at work and work beyond the applicable formal rewards.

PENERAPAN MANAJEMEN KINERJA DALAM SUMBER DAYA MANUSIA PADA UMKM CAFE UNCLE JACK Tara Chairunnisya; Tri Ayu Cahyani Putri; Hery Setiawan; Jefri Akbar
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Performance Management is a procedure related to how to guide and develop the quality of employees at work. Where, the work of employees becomes a benchmark for the company’s budgeting system. By optimizing performance, good performance management is needed to realize the company’s goals. The research subject is Cafe Uncle Jack, has been operating for 5 years (2017) as a culinary business and consists of Mrs. Lina as Leader, Mrs. Lini as Manager, Barista, Cashier, Waitress, and Cooker. The purpose of this study is to evaluate the management of human resources at Cafe Uncle Jack including several series of activities provided by the new employment. In a series of activities that occur in Uncle Jack’s Cafe, a qualitative descriptive method will be formulated in the form of interviews related to performance management. Based on the results of the interview, Cafe Uncle Jack gives full attention ti it’s employees so that the quality of performance and customer satisfaction can be guaranteed.

Peran Kualitas Pelayanan Rumah Sakit di Era JKN dan Masa Pandemi COVID-19 Aqlya Zuhra Ilma; Catur Sugiarto
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

The Covid-19 pandemic and the hospital class transition caused a decrease in the number of outpatient visitors at the Pandan Arang Hospital, Boyolali, except for the Gastroentero Hepatology (GEH) clinic. This study aims to determine the service quality by management to create patient satisfaction and loyalty, especially at the GEH clinic. In this study, the factors of service quality, customer experience, and customer perceived value that link trust and customer satisfaction to customers loyalty to find out motivate consumers or patients in the selection of hospitals. The methodology in this research is a mixed-method approach to Sequential Exploratory design, starting with interviews with the management and consultant doctors of GEH, followed by distributing questionnaires to GEH clinic patients with a total of 307 respondents at different and sequential times. The results of the study are Pandan Arang Hospital prepared infrastructure and competent human resources according to type B hospital qualifications. During the pandemic era, Pandan Arang Hospital provided outpatient services according to the recommendations of WHO and the Ministry of Health with a separate service flow between Covid-19 and Non-Covid-19 patients. The results of quantitative research found a positive and significant relationship between service quality, customer experience, customer perceived value on trust; a positive and significant relationship between service quality, customer perceived value, and trust in customer satisfaction; the positive and significant relationship between customer satisfaction and customer loyalty.

Pengaruh Kepemimpinan Transformasional Terhadap Turnover Intention dan Organizational Citizenship Behavior (OCB): Peran Media si Pemberdayaan Psikologis dan Komitmen Afektif (Studi PadaWs Warung Steak di Karesidenan Surakarta) Mega Wandani; Sinto Sunaryo
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 2 (2022): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

This study aims to exam ine the effect of transformational leadership on turn over intention and OCB by considering the role of psychological empowerment and affective commitment. Conducted at WS Warung Steak, this study involved 121 participants. For the analysis of this study using SEM-PLS w ith SmartPLS version 3.0. The finding of this study is that transformational leadership has a significant negative effect on turnover intention. Transformational leadership has a positive effect on employee OCB behavior. Transformational leadership has a significant positive effect on psychological empowerment. Transformational leadership has a significant positive effect on affective commitment. Psychological empowerment has a significant positive effecton employee OCB behavior. Psychological empowerment has a significant negative effect on turnover intention. Affective commitment has a positive and significant effect on OCB. OCB behavior of employees has a negative influence on turnover intention. Psychological empowerment mediates the relationship between transformational leadership on employee OCB. Psychological empowerment has been shown to mediate the effect of transformational leadership on turn over intention. Affective commitment mediates transformational leadership in OCB . Further research is recommended to develop further research on the relationship of transformational leadership to turnover intention and OCB by considering other variables in order to obtain more in -depth results.

STRATEGI PEMASARAN EKSPOR PADA UMKM KERUPUK TIGA WARNA DALAM MEMASUKI PASAR GLOBAL Diondi Nugroho; Enna Marliana; Friza Pertiwi; Nanda Dewi Anggraeni
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 2 (2022): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

The purpose of this study is to determine the export marketing strategy of three-color cracker SMEs in entering the global market. The method used in this study uses a qualitative approach with data collection techniques through interviews and observations. The results of this study indicate that the export marketing strategies that can be used for three-color crackers in entering the global market are as follows: a. Knowing the target market to be achieved, b. considering the scale of the business that you want to target, such as financing and consumer interest who will buy three-color crackers, c. know and observe the regulations of the destination country, d. form partnerships as needed.

INFLUENCE OF ORGANIZATIONAL CULTURE AND COMPETENCE ON EMPLOYEE PERFORMANCE IN A PACKAGING MANUFACTURING COMPANY IN PURWAKARTA Neneng Sofiyanti; Laras Hanan Dhia
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 2 (2022): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Kinerja pegawai pada suatu perusahaan dapat dipengaruhi oleh Budaya Organisasi dan Kompetensi yang baik dan sesuai, dimana Budaya Organisasi dan Kompetensi yang ada pada perusahaan dapat meningkatkan Kinerja Karyawan pada PT. Penjalindo Nusantara – Purwakarta. Penelitian ini bertujuan untuk menjelaskan gambaran Budaya Organisasi, Kompetensi, dan Kinerja Karyawan pada PT. Penjalindo Nusantara – Purwakarta, serta untuk menguji pengaruh variabel Budaya Organisasi dan Kompetensi secara parsial dan simultan terhadap Kinerja Karyawan. Penelitian ini dilakukan dengan menggunakan metode Deskriptif dan Verifikatif, yaitu mengumpulkan, menyajikan, menganalisis, dan melakukan pengujian hipotesis, serta membuat kesimpulan dan saran. Sampel dikumpulkan dengan menggunakan Probability Sampling dengan metode Simple Random Sampling, dengan jumlah sampel sebanyak 111 responden dari populasi 153 orang. Teknik analisis data yang digunakan yaitu teknik analisis rentang skala dan analisis jalur dengan bantuan Method of Successve Interval (MSI), Program Komputer Microsoft Excel 2010, dan SPSS versi 16. Dari hasil analisis data penelitian, diperoleh beberapa kesimpulan bahwa: Budaya Organisasi sebesar 6122 berada pada kriteria Setuju. Kompetensi sebesar 6471 berada pada kriteria setuju. Kinerja Karyawan sebesar 6597 berada pada kriteria setuju. Terdapat Korelasi antara Budaya Organisasi dan Kompetensi sebesar 0,512 hal ini menunjukkan bahwa hubungan yang sedang dan searah karena memiliki nilai yang positif. Terdapat pengaruh parsial antara Budaya Organisasi dan Kinerja Karyawan sebesar 0,181 atau 18,1% dan terdapat pengaruh parsial antara Kompetensi dan Kinerja Karyawan sebesar 0,812 atau 81,2%. Dan terdapat pengaruh simultan antara Budaya Organisasi dan Kompetensi Terhadap Kinerja Karyawan pada PT. Penjalindo Nusantara – Purwakarta sebesar 0,842 atau 84,2%, adapun sisanya 0,158 atau 15,8% merupakan kontribusi variabel lain (????) yang tidak diteliti.

ANALISIS PENGARUH STRES KERJA TERHADAP KINERJA PEGAWAI SEBELUM DAN SEMASA PANDEMI COVID-19 DI BPJS KESEHATAN KANTOR CABANG PEKANBARU Sakinah Sakinah; Raden Lestari Ganarsih; Kurniawaty Fitri
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 2 (2022): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Tujuan penelitian ini adalah untuk mengetahui apakah terdapat perbedaan stres kerja sebelum dan semasa pandemi, untuk mengetahui pengaruh stres kerja terhadap kinerja pegawai dan untuk mengetahui kinerja pegawai sebelum dan semasa pandemi. Populasi dan Sampel pada penelitian ini yaitu seluruh pegawai BPJS Kesehatan Kantor Cabang Pekanbaru yang berjumlah 54 orang. Metode analisis data yang digunakan adalah analisis deskriptif dan analisis kuantitatif yaitu analisis regresi linear sederhana dan uji beda dengan menggunakan program SPSS. Hasil penelitian menunjukkan bahwa: Variabel stres kerja sebelum dan semasa pandemi berbeda di BPJS Kesehatan Kantor Cabang Pekanbaru, Stres kerja berpengaruh signifikan dan negatif terhadap kinerja pegawai di BPJS Kesehtana Kantor Cabang Pekanbaru dan Kinerja pegawai sebelum dan semasa pandemi berbeda di BPJS Kesehtana Kantor Cabang Pekanbaru.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Ahmad Ashifuddin Aqham

Contact Email
ahmad.ashifuddin@gmail.com

Phone
+6285726173515

Journal Mail Official
mey@ukitoraja.id

Editorial Address
Jl. Jenderal Sudirman No.9, Bombongan, Kec. Makale, Kabupaten Tana Toraja, Sulawesi Selatan 91811

Location
Kab. tana toraja,

Sulawesi selatan

INDONESIA

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ahmad Ashifuddin Aqham

Contact Email ahmad.ashifuddin@gmail.com

Phone +6285726173515

Journal Mail Official mey@ukitoraja.id

Editorial Address Jl. Jenderal Sudirman No.9, Bombongan, Kec. Makale, Kabupaten Tana Toraja, Sulawesi Selatan 91811

Location Kab. tana toraja, Sulawesi selatan INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ahmad Ashifuddin Aqham

Contact Email
ahmad.ashifuddin@gmail.com

Phone
+6285726173515

Journal Mail Official
mey@ukitoraja.id

Editorial Address
Jl. Jenderal Sudirman No.9, Bombongan, Kec. Makale, Kabupaten Tana Toraja, Sulawesi Selatan 91811

Location
Kab. tana toraja,

Sulawesi selatan

INDONESIA