Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Vol. 2 No. 4 (2023): November : Profit : Jurnal Manajemen, Bisnis dan Akuntansi

Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Penjualan Pada Brand Casual Culture.Co

Muhammad Fernanda Raditya Pradipa (Sekolah Tinggi Ilmu Ekonomi Pemuda)
H. Abdul Manan (Sekolah Tinggi Ilmu Ekonomi Pemuda)
Komarun Zaman (Sekolah Tinggi Ilmu Ekonomi Pemuda)

Article Info

Publish Date
27 Sep 2023

Abstract

The purpose of this study is to find out how the marketing strategies carried out by Casual Culture.co brands to increase sales. This type of research uses qualitative research. This study used primary data. The data collection techniques used in this study were observation, interviews and documentation. The results of this study show that the marketing strategy carried out is to use attributes on products that include quality, design, service, price and brand. From the research on marketing strategies carried out by Casual Culture.co less optimal and less efficient, therefore the author provides advice or input to implement aggressive marketing strategies to increase sales volume so as to get maximum profits.

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Journal Info
Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Website

Abbrev

profit

Publisher

Universitas Maritim AMNI Semarang

Subject

Economics, Econometrics & Finance

Description

Profit: Jurnal Manajemen, Bisnis dan Akuntansi adalah untuk menyebarluaskan, mengembangkan dan menfasilitasi hasil penelitian mengenai Ilmu bidang Ekonomi Manajemen ,Akuntansi dan Bisnis, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Ekonomi Manajemen Akuntansi Bisnis ...