Jurnal Ekonomi Bisnis Manajemen Prima
Vol. 5 No. 1 (2023): Jurnal Ekonomi Bisnis Manajemen Prima

Social Media Marketing :Instagram, Whatsapp, Dan Web Mampukah Mempengaruhi Keputusan Pembelian

Sofiati Hermani (a:1:{s:5:"en_US"
s:18:"Stie ww yogyakarta"
})
Qutsi Khoiru Janahtul Nisa (Unknown)
Linawati Linawati (Unknown)

Article Info

Publish Date
15 Aug 2023

Abstract

The purpose of this study was to determine the effect of the social media marketing Instagram, whatshapp, and the Web on purchasing decisions. This research is quantitative in nature with the amount of data collected as many as 100 respondents. The research method used is data using multiple linear regression analysis, namely by collecting data from data sources, namely primary data, namely questionnaires and secondary data, this is to determine the effect of the independent variable on the dependent variable. The results of the analysis prove that there is a positive and significant influence of Instagram, Whatsapp and Web social media marketing both partially and simultaneously on purchasing decisions at Swasana by Temata Restaurant. Among the three social media that most dominantly influence purchasing decisions is the Web social media.

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Journal Info
Jurnal Ekonomi Bisnis Manajemen Prima
Website

Abbrev

JEBIM

Publisher

Universitas Prima Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi Bisnis Manajemen Prima merupakan jurnal ilmiah online yang diterbitkan secara berkala oleh Fakultas Ekonomi Universitas Prima Indonesia dan teregistrasi oleh LIPI dengan SK ISSN 0005.2685984X/JI.3.1/SK.ISSN/2019.08 pada Agustus 2019. Jurnal Ekonomi Bisnis Manajemen Prima menerima ...