International Journal of Scientific Multidisciplinary Research (IJSMR)
Vol. 1 No. 5 (2023): June 2023

Enhancing Marketing Performance Through Entrepreneurial Innovation, Relational Capabilities and Value Co-creation

Marisa Yunita Br Depari (Universitas HKBP Nommensen Medan)

Article Info

Publish Date
14 Jul 2023

Abstract

An examination of an empirical investigation was done to determine how relationship capabilities, value co-creation, and entrepreneurial innovativeness oriented marketing may improve the performance of SME (Small and Medium Enterprise) apparel fashion sectors in Medan, Indonesia. 150 respondents were used in the purposive sampling strategy for data collection. A questionnaire that was distributed directly to the respondents was used to gather the data. Structural Equation Modelling (SEM), with help from the AMOS tool, was used for the data analysis. This essay evaluates three marketing variables that can affect marketing performance

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Journal Info
International Journal of Scientific Multidisciplinary Research (IJSMR)
Website

Abbrev

ijsmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

Description

International Journal of Scientific Multidisciplinary Research (IJSMR) is published by the Formosa Publisher. IJMS provides a supportive environment for multidisciplinary researchers to publish their contributions to the academy of knowledge and wisdom. The Focus of the journal is on ...