JURNAL POLI-TEKNOLOGI
Vol. 22 No. 2 (2023)

PERANCANGAN DESAIN KEMASAN MAKANAN YANG REPRESENTATIF DAN FUNGSIONAL BAGI PENGGUNA

Susilawati S Thabrany (Unknown)
Rachmadita Dwi Pramesti (Unknown)
Resti Dyah Kusumaasri (Unknown)
Maryam Halimah (Unknown)
Sari Rahmawati (Unknown)
Yudha Sujud Pranyoto (Unknown)

Article Info

Publish Date
09 May 2023

Abstract

Packaging design as a food container as well as brand identity, has a big influence on its users. Packaging is designed based on the needs and preferences of the target market or users in order to represent the product and fulfill the functionality of the packaging. Therefore, the purpose of this research is to design a representative packaging design so that it can be used as a food container with features that make it easy for the user and have a good impact on the environment. The research method uses a descriptive qualitative approach with design stages starting from idea preparation to prototype testing. The test results of the structural design and surface design elements of the packaging are analyzed to obtain a final conclusion regarding the suitability and usability of the product and its users. The results of the study show that functional packaging is a box-shaped package so that it can be easily stored when the user cannot finish his food. Besides that, the selection of illustrations for the atmosphere while eating can also represent the type of food and the interactions that occur when eating using the box packaging design.

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Journal Info
JURNAL POLI-TEKNOLOGI
Website

Abbrev

politeknologi

Publisher

Politeknik Negeri Jakarta

Subject

Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Transportation

Description

Poli-Teknologi Journal is a journal, which began publication in 2002, published by the Research and community service Unit of Politeknik Negeri Jakarta. It starts from Volume 1 Number 1 in January 2022 for printed version; ISSN (print) 1412-2782 and ISSN (online) 2407-9103. Poli-Teknologi Journal is ...