JURSIMA
Vol 10 No 3: Jursima Vol.10 No.3

BRAND IMAGE AND PRICE AGAINST CONSUMER PURCHASE DECISION ON KARAWANG GACOAN MIE

Muhammad Maghribi Badau (University Singaperbangsa Karawang)
Farida Anum (Universitas Singaperbangsa Karawang)
Eman Sulaeman (Universitas Singaperbangsa Karawang)

Article Info

Publish Date
30 Jul 2023

Abstract

The purpose of this study was to determine and analyze the effect of brand image and price on purchasing decisions at Mie Gacoan Karawang. The approach used in this study is an associative approach. The method used in this research is quantitative. The population used was all consumers who had purchased Mie Gacoan Karawang, and the sample used was all consumers who filled out Google from, a total of 54 people. The data analysis technique in this study is Multiple Linear Analysis, Classical Assumption Test, F Test and t Test, and Coefficient of Determination Test. The results showed that partially and simultaneously Bran Image and Price had a significant effect on consumers' purchasing decisions of Mie Gacoan Karawang.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURSIMA
Website

Abbrev

jursima

Publisher

Institut Teknologi dan Bisnis Indobaru Nasional

Subject

Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal JURSIMA merupakan sarana untuk mempublikasikan hasil penelitian orisinil yang berhubungan dengan sistem informasi dan komunikasi, sistem komputer, manajemen informatika serta bidang-bidang terkait ...