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All Journal Jurnal Pendidikan dan Konseling JURSIMA Jurnal Sistem Informasi dan Manajemen
Farida Anum
Universitas Singaperbangsa Karawang
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Ulang Pada Official Store Emina Di Shopee Farida Anum; Muhammad Maghribi Badau
Jurnal Pendidikan dan Konseling (JPDK) Vol. 5 No. 1 (2023): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v5i1.10885

Abstract

Penelitian ini menggunakan metode kuantitatif yang bersifat deskriptif dan kausal. Populasi pada penelitian ini adalah konsumen yang pernah membeli minimal satu kali pada official store di shopee serta berminat untuk membeli kembali produk Emina. Teknik pengambilan sampel pada penelitian ini adalah purposive sampling dengan sampel sebanyak 51 responden. Penelitian ini menggunakan analisis regresi linier berganda dengan menggunakan alat analisis data SPSS 22. Berdasarkan hasil penelitian, dapat disimpulkan bahwa tanggapan responden terhadap variabel kualitas produk memiliki persentase sebesar 81,80% dengan kategori baik dan variabel harga memiliki persentase sebesar 78,58% dengan kategori baik dan tanggapan responden terhadap variabel minat beli ulang sebesar 71,92% dengan kategori baik juga. Kualitas produk dan harga berpengaruh secara simultan terhadap minat beli ulang, berpengaruh secara parsial terhadap variabel minat beli ulang dengan total pengaruh sebesar 58,6% dan sisanya 41,4% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
BRAND IMAGE AND PRICE AGAINST CONSUMER PURCHASE DECISION ON KARAWANG GACOAN MIE Muhammad Maghribi Badau; Farida Anum; Eman Sulaeman
JURSIMA (Jurnal Sistem Informasi dan Manajemen) Vol 10 No 3: Jursima Vol.10 No.3
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v10i3.598

Abstract

The purpose of this study was to determine and analyze the effect of brand image and price on purchasing decisions at Mie Gacoan Karawang. The approach used in this study is an associative approach. The method used in this research is quantitative. The population used was all consumers who had purchased Mie Gacoan Karawang, and the sample used was all consumers who filled out Google from, a total of 54 people. The data analysis technique in this study is Multiple Linear Analysis, Classical Assumption Test, F Test and t Test, and Coefficient of Determination Test. The results showed that partially and simultaneously Bran Image and Price had a significant effect on consumers' purchasing decisions of Mie Gacoan Karawang.
BRAND IMAGE AND PRICE AGAINST CONSUMER PURCHASE DECISION ON KARAWANG GACOAN MIE Muhammad Maghribi Badau; Farida Anum; Eman Sulaeman
JURSIMA Vol 10 No 3: Jursima Vol.10 No.3
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v10i3.598

Abstract

The purpose of this study was to determine and analyze the effect of brand image and price on purchasing decisions at Mie Gacoan Karawang. The approach used in this study is an associative approach. The method used in this research is quantitative. The population used was all consumers who had purchased Mie Gacoan Karawang, and the sample used was all consumers who filled out Google from, a total of 54 people. The data analysis technique in this study is Multiple Linear Analysis, Classical Assumption Test, F Test and t Test, and Coefficient of Determination Test. The results showed that partially and simultaneously Bran Image and Price had a significant effect on consumers' purchasing decisions of Mie Gacoan Karawang.
Co-Authors Eman Sulaeman Muhammad Maghribi Badau Muhammad Maghribi Badau