International Journal of Management Research and Economics
Vol. 1 No. 4 (2023): November : International Journal of Management Research and Economics

The Impact Of Absorptive Capacity On Banking Performance:An Analysis Of The Mediating Effects Of Marketing Mix And Innovation

Irawan R D Budianto (STIMA IMMI Jakarta)
Hadita Hadita (Universitas Bhayangkara Jakarta Raya)
Fajri Fajri (Bank Rakyat Indonesia)

Article Info

Publish Date
01 Oct 2023

Abstract

This paper conceptually analysed the special issue briefly reviews about absorptive capacity. Based on a systematic literature review, the paper discusses the Impact of Absorptive Capacity on Banking Performance in Indonesia. The paper also explains the mediating effect of marketing mix and innovation on the performance of banks in Indonesia which shows that the mediation of marketing mix and innovation has a positive effect on the impact of absorptive capacity on bank performance. The paper offers a definition of absorptive capacity for strategic management discipline, constructs a conceptual framework of absorptive capacity for banking sector, and clarifies the main implication of absorptive capacity theory for the development of marketing and management, thereby providing sources for future research.

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Journal Info
International Journal of Management Research and Economics
Website

Abbrev

Ijmre

Publisher

INSTITUT TEKNOLOGI DAN BISNIS SEMARANG

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Economics, Business Economics, Business Ethics and Sustainable, and ...