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This Author published in this journals
All Journal International Journal of Management Research and Economics
Fajri Fajri
Bank Rakyat Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Impact Of Absorptive Capacity On Banking Performance:An Analysis Of The Mediating Effects Of Marketing Mix And Innovation Irawan R D Budianto; Hadita Hadita; Fajri Fajri
International Journal of Management Research and Economics Vol. 1 No. 4 (2023): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i4.942

Abstract

This paper conceptually analysed the special issue briefly reviews about absorptive capacity. Based on a systematic literature review, the paper discusses the Impact of Absorptive Capacity on Banking Performance in Indonesia. The paper also explains the mediating effect of marketing mix and innovation on the performance of banks in Indonesia which shows that the mediation of marketing mix and innovation has a positive effect on the impact of absorptive capacity on bank performance. The paper offers a definition of absorptive capacity for strategic management discipline, constructs a conceptual framework of absorptive capacity for banking sector, and clarifies the main implication of absorptive capacity theory for the development of marketing and management, thereby providing sources for future research.
Co-Authors Hadita Hadita Irawan R D Budianto