The International Journal of Business Review (The Jobs Review)
Vol 6, No 1 (2023): The International Journal of Business Review. June 2023

Examining the Influence of E-Service Quality in E-commerce on Customers' Repurchase Intentions in Mekarwangi Village, West Java: A Rasch Model Perspective

Yoga Perdana (Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia)
Budhi Pamungkas Gautama (Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia)
Asep Miftahuddin (Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia)
Aina Salsabila Sidiq (Politeknik STIA LAN Bandung, Indonesia)

Article Info

Publish Date
09 Oct 2023

Abstract

The research presented in this article investigates the impact of E-commerce E-Service Quality on Product Repurchase Intentions in Mekarwangi Village, West Bandung Regency. The study was conducted with a sample of 20 frequent users of the E-Commerce application in Mekarwangi Village, analyzed using the Rasch Model. The results indicate that E-service quality does not have a significant influence on customers' intentions to repurchase products through their chosen E-commerce platform. Despite the presence of certain subpar E-Services, customers continue to utilize the E-Commerce platform.

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Journal Info
The International Journal of Business Review (The Jobs Review)
Website

Abbrev

thejobsreview

Publisher

Universitas Pendidikan Indonesia

Subject

Economics, Econometrics & Finance

Description

The aim of this The International Journal of Business Review (The Jobs Review)is to promote a principled approach to research on Management Office, Accounting, Sharia Accounting and Accounting Education, Economics, Islam Economics and Economic Education related concerns by encouraging inquiry into ...