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This Author published in this journals
All Journal The International Journal of Business Review (The Jobs Review)
Yoga Perdana
Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia
Economics, Econometrics & Finance

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Examining the Influence of E-Service Quality in E-commerce on Customers' Repurchase Intentions in Mekarwangi Village, West Java: A Rasch Model Perspective Yoga Perdana; Budhi Pamungkas Gautama; Asep Miftahuddin; Aina Salsabila Sidiq
The International Journal of Business Review (The Jobs Review) Vol 6, No 1 (2023): The International Journal of Business Review. June 2023
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v6i1.63250

Abstract

The research presented in this article investigates the impact of E-commerce E-Service Quality on Product Repurchase Intentions in Mekarwangi Village, West Bandung Regency. The study was conducted with a sample of 20 frequent users of the E-Commerce application in Mekarwangi Village, analyzed using the Rasch Model. The results indicate that E-service quality does not have a significant influence on customers' intentions to repurchase products through their chosen E-commerce platform. Despite the presence of certain subpar E-Services, customers continue to utilize the E-Commerce platform.
Co-Authors Aina Salsabila Sidiq Asep Miftahuddin Budhi Pamungkas Gautama, Budhi