<![CDATA[This study aims at Self Management Techniques for Students of the Communication Studies Program in preventing TikTok addiction at Dehasen University, Bengkulu. Analysis of self-management technique communication activities to prevent TikTok addiction is an effort to manage and control the use of the TikTok application in a healthy manner. Through self-management techniques, such as self-monitoring, self-rewarding, self-contracting, and self-control, individuals can develop self-awareness, set clear boundaries, manage strong urges, and devise alternative plans to prevent TikTok addiction. This study used qualitative research methods. Qualitative research methods are research methods used to research on natural object conditions, where researchers are key instructions, data collection techniques are carried out in a combined manner, data analysis is inductive and research results emphasize meaning rather than generalizations. The research results obtained are in this analysis, it is discussed how these communication activities can help individuals maintain a balanced use of TikTok, avoid addiction, and maintain their well-being. Through strong internal communication and consistent implementation of self-management techniques, individuals can develop better self-control in their use of TikTok and maintain balance in daily life.]]>
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