Jurnal Riset Manajemen dan Akuntansi (JURIMA)
Vol. 3 No. 2 (2023): Agustus: Jurnal Riset Manajemen dan Akuntansi

ANALISIS STRATEGI MARKETING MIX SYARIAH DALAM PENINGKATAN VOLUME PENJUALAN : Studi Kasus Rumah Makan Ayam Kremes Arema Di Kecamatan Rimbo Bujang

Handika, Bayu (Unknown)
Efni Anita (Unknown)
Prasaja, Ahmad Syukron (Unknown)

Article Info

Publish Date
31 Aug 2023

Abstract

This study aims to determine the sharia marketing mix strategy, inhibiting factors and efforts to increase sales of Kremes Arema Chicken Restaurant in Rimbo Bujang District. This study used qualitative methods and the sample of this study was the owner of Kremes Arema Chicken Restaurant. Data collection through observation, interviews, and documentation. The conclusions show that: (1) The sharia marketing mix strategy has not been carried out optimally (2) Production inhibiting factors include; the amount of money available for promotion, the nature of the market, the nature of the product and the product life cycle (3) The efforts made by Kremes Arema Chicken Restaurant in increasing sales include; Find new customers, respond quickly to customers, add new employees, and have special access for buyers to choose products safely and comfortably.

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Journal Info
Jurnal Riset Manajemen dan Akuntansi (JURIMA)
Website

Abbrev

jurima

Publisher

Politeknik Pratama Purwokerto

Subject

Economics, Econometrics & Finance

Description

Jurnal Riset Manajemen dan Akuntansi berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua bidang Ilmu Manajemen dan Akuntansi. Jurnal ini diterbitkan 3 (tiga) kali dalam satu tahun yaitu Edisi April, Agustus, dan ...