Jurnal Entrepreneur dan Manajemen Sains
Vol. 4 No. 2 (2023): Juli 2023

PENGARUH OFFICE ATMOSFER DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. TELKOM AKSES KOTA BENGKULU

Agung Mulyana (Universitas Muhammadiyah Bengkulu)
Mimi Kurnia Nengsih (Universitas Muhammadiyah Bengkulu)



Article Info

Publish Date
27 Jul 2023

Abstract

This study aims to determine the effect of atmosphere and service quality on customer satisfaction at PT. Telkom Access Bengkulu City. This type of research is a type of quantitative descriptive research, the object of this research is the customers of PT. Telkom Access Bengkulu City, which is precisely located on Jl. Lt. Gen. Suprapto, No. 132, Kec. Ratu Samban, Bengkulu City, Bengkulu. The sampling method uses a non probability technique, namely accidental sampling. The number of respondents in this study were 150 people. Methods of data collection using a questionnaire. Data analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely t test and f test. The results of this study can be concluded that the atmosphere variable has a positive effect on customer satisfaction, service quality has a positive effect on customer satisfaction, and atmosphere and service quality together have a significant effect on customer satisfaction at PT. Telkom Access Bengkulu City. Keywords: Atmosphere, Service Quality, Customer Satisfaction

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Journal Info

Abbrev

jems

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision ...