ProBisnis : Jurnal Manajemen
Vol. 14 No. 4 (2023): August: Management Science

Effect Of Product Reviews And Trust On Purchasing Decisions On The Shopee Marketplace

Mutmainah (STIE BIMA)
Sri Ernawati (STIE BIMA)

Article Info

Publish Date
30 Aug 2023

Abstract

Marketplace is one form of E-Commerce that is progressing rapidly in Indonesia. This research is to find out the effect of product reviews and trust on purchasing decisions in the Shoppe marketplace either partially or simultaneously. This study uses the type of Associative research. To measure the relationship between two independent and dependent variables, questionnaires are used, in which respondents are given alternative answer options for each statement. Questionnaires were distributed to the number of respondents, and all variables were measured using a Likert scale. Data analysis using validity test, reliability test, t test and f test with the help of SPSS 23.00. The result is product reviews and trust simultaneously have a significant effect partially or simultaneously on purchasing decisions on the Shopee marketplace

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Journal Info
ProBisnis : Jurnal Manajemen
Website

Abbrev

ProBisnis

Publisher

Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership ...