The Es Economics and Entrepreneurship
Vol. 2 No. 01 (2023): The Es Economics And Entrepreneurship (ESEE)

Unraveling the Secrets of Strategic Business Planning: A Pathway to Sustainable Growth and Competitive Advantage

Hendri Khuan (Philippine Women's University)
Bambang Bambang (PSDKU Universitas Syiah Kuala Gayo Lues)
Milla Marlina (Politeknik LP3I Bandung)
Aisyah Solehati (Politeknik LP3I Bandung)

Article Info

Publish Date
28 Aug 2023

Abstract

This study aims to uncover the secrets of strategic business planning of startups in West Java, Indonesia, and its relationship with sustainable growth and competitive advantage. Through quantitative analysis of survey data from various startups, this study investigates the relationship between strategic planning practices, resource allocation, sustainable growth, and competitive advantage. The findings show that strategic planning practices and resource allocation are significantly correlated with sustainable growth and competitive advantage. These insights contribute to a deeper understanding of the dynamics of startups in the entrepreneurial ecosystem in West Java, providing valuable guidance for startups, policymakers, investors, and academics.

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Journal Info
The Es Economics and Entrepreneurship
Website

Abbrev

esee

Publisher

Eastasouth Institute

Subject

Economics, Econometrics & Finance

Description

ESEE - The Es Economics and Entrepreneurship is a peer-reviewed journal and open access three times a year (April, August, and December) published by Eastasouth Institute. ESEE aims to publish articles in the field of Microeconomics and macroeconomics, International trade and international finance, ...