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The Es Economics and Entrepreneurship
Published by Eastasouth Institute
ISSN : 29857104     EISSN : 29648920     DOI : https://doi.org/10.58812/esee
Core Subject : Economy,
Economics, Econometrics & Finance
ESEE - The Es Economics and Entrepreneurship is a peer-reviewed journal and open access three times a year (April, August, and December) published by Eastasouth Institute. ESEE aims to publish articles in the field of Microeconomics and macroeconomics, International trade and international finance, Economic development, Economic policy and regulation, Natural resource economics, Financial and monetary economics, Entrepreneurship and innovation, Business planning and strategy. ESEE accepts manuscripts of both quantitative and qualitative research. ESEE publishes papers: 1) review papers, 2) basic research papers, and 3) case study papers.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 44 Documents
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The The Analysis of Effectiveness on MSME Financing at Sharia Bankaltimtara Samarinda Rinna Ramadhan Ain Fitriah; Muh Shadiqul Fajri AF
The Es Economics and Entrepreneurship Vol. 1 No. 01 (2022): The ES Economics And Entrepreneurship (ESEE )
Publisher : Eastasouth Institute

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Abstract

The MSME sector has a significant role in improving the national economy, including employment, increasing people's income, and alleviating poverty. Until now, the main problem faced by MSMEs is capital. This study aims to analyze the effectiveness of financing the MSME sector at Sharia Bankaltimtara, Samarinda Branch. The method used is by using a survey method, namely the assessment of customer perceptions based on the procedure for submitting a financing application, the financing mechanism and the impact of the provision of financing on the customer's business development. The effectiveness of financing is measured through quantitative analysis and tested with descriptive statistics. This test informs the customer's assessment score and the average value of customer perceptions of the questions studied using a Likert scale. The population in this study is MSME business actors who receive financing from Sharia Bankaltimtara, Samarinda Branch, while the sample in this study was determined using a purposive sampling technique totaling 30 (thirty) respondents. The research instrument uses a questionnaire or a questionnaire distributed to MSME financing customers. Test the validity and reliability of the instrument using SPSS statistics. The results of the analysis show that the MSME financing of Sharia Bankaltimtara Samarinda Branch has been running effectively, customers assess the MSME sector financing has been carried out very effectively based on the ease of the procedure for submitting a financing application.
The Effect of Entrepreneurship Orientation and Market Orientation on Msme Performance in Bandung City in West Java Rani Eka Arini
The Es Economics and Entrepreneurship Vol. 1 No. 01 (2022): The ES Economics And Entrepreneurship (ESEE )
Publisher : Eastasouth Institute

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Abstract

Performance can be interpreted as an achievement obtained from certain work results. Every organization that carries out business activities will expect to always get the best performance results even though the global situation will always fluctuate. MSMEs as organizations that carry out business activities will also have the hope of having good and increasing performance so that the goals of MSMEs will be achieved. This writing uses a quantitative research approach. The focus of the research is orientation and market orientation on the performance of MSMEs. This research was conducted in Bandung in West Java, Bengkulu. Based on the discussion, 1) entrepreneurial orientation has a positive and significant effect on the performance of MSMEs, 2) market orientation has a positive and significant effect on the performance of MSMEs, and 3) entrepreneurial orientation and market orientation simultaneously influence the performance of SMEs. The suggestions and recommendations to related parties are for MSMEs in Bandung City. In West Java, it is expected to be able to improve market orientation and orientation to improve MSME performance.
Influence Of Distribution Of Zakat Fund On Increasing Community Welfare: (Case Study of the BUMI Baznas Program in Sukabumi Regency) Abdul Aziz Assayuti
The Es Economics and Entrepreneurship Vol. 1 No. 01 (2022): The ES Economics And Entrepreneurship (ESEE )
Publisher : Eastasouth Institute

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Abstract

Zakat is one of the pillars of Islam that must be fulfilled by every Muslim, which is the only one in the pillars of Islam that has two links, namely habluminallah and habluminannas. Zakat can also be understood as an inseparable unit in an effort to realize community welfare. During the reign of Caliph Umar bin Khattab for 10 years in various regions (provinces) that implemented Islam, the Muslims enjoyed prosperity and prosperity,The purpose of this study is to analyze the effect of the distribution of zakat funds on improving the welfare of the community.This research was conducted at DPZ BUMI Nurul Huda Rambay Wetan Mosque, Sukamantri Village, Cisaat District, which is a program from BAZNAS Sukabumi Regency. This research is a quantitative field research. The population and sample in this study were 15 respondents who were recipients of the 2019 BUMI program.data collection through questionnaires, interviews, observation and documentation. Testing data using data analysisdescriptive, validity test, normality test, significant regression test, simple linear regression analysis and hypothesis testing.The effect of the distribution of zakat funds on improving the welfare of the community is known that the positive influence between the distribution of zakat funds and the improvement of community welfare is evidenced by ry = 0.759241 and t count 4.206279 > t table 1.76131. The test results indicate that the effect of the distribution of zakat funds with the improvement of community welfare is significant.
Analysis of The Influence of Product Quality and Company Image on Customer Satisfaction at Bank Bjb Froilan Delute Mobo; Ujang Badru
The Es Economics and Entrepreneurship Vol. 1 No. 01 (2022): The ES Economics And Entrepreneurship (ESEE )
Publisher : Eastasouth Institute

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Abstract

Customers are crucial in the existence of a bank. The customer can be said to be a feeling after the performance he perceives with his expectations. The performance perceived by customers of the expectations they want is an important measure of the satisfaction they feel. Customers can be one of the keys to the success of a bank. This writing uses a quantitative research approach. The focus of this research is the influence of product quality and corporate image on customer satisfaction. The location of this research was conducted at Bank BJB. Based on the discussion, 1) product quality has a positive and significant effect on customer satisfaction, 2) company image has a positive and significant effect on customer satisfaction, and 3) product quality and corporate image have a simultaneous effect on customer satisfaction.
The Influence of Service Quality Level and Price on JNE Customer Satisfaction Bandung City Branch Express Jimmy Maming; Heliani; Andri Ardhiyansyah
The Es Economics and Entrepreneurship Vol. 1 No. 01 (2022): The ES Economics And Entrepreneurship (ESEE )
Publisher : Eastasouth Institute

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Abstract

When customers are satisfied, harmonious relations between producers and buyers are established, a good basis for repeat purchases is formed, and recommendations are formed by word of mouth, which benefits the company. Customers enjoying service can be seen as a situation where the expectations of service consumers are following those obtained from the services provided to consumers. Customers will be disappointed if the company's services do not meet their expectations. This writing uses a quantitative research approach. The focus of this research is the influence of the level of service quality and price on customer satisfaction. The location of this research was conducted at JNE Express Bandung City Branch. Based on the discussion, 1) service quality has a positive and significant effect on customer satisfaction; 2) price has a positive and significant effect on customer satisfaction, and 3) service quality and price have a simultaneous effect on customer satisfaction. As for suggestions and recommendations to related parties, JNE Express at JNE Express Bandung City Branch is expected to be able to improve service quality and prices to increase customer satisfaction.
Drafting a Business Plan for Brass Instrument Reparation named BrassON in Yogyakarta Rico Saktiawan Jang Jaya
The Es Economics and Entrepreneurship Vol. 1 No. 02 (2022): The ES Economics And Entrepreneurship (ESEE )
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v1i02.9

Abstract

The purpose of this research is to draft a business plan for brass instrument reparation named BrassON. The brass instruments reparation business is a business that can fix any damage to any type of brass instrument. In Yogyakarta, there is no business that focuses on brass instrument reparation. Therefore, it requires a business plan for brass instruments reparation so that the business can run well. Before drafting the business plan for brass instrument reparation BrassON, a competition analysis of the industry is conducted to know the market situation for brass instrument reparation in Yogyakarta. The formulation of the mission, vision, marketing plan, operation plan, human resource plan, and financial plan of brass instruments reparation business adapted to market conditions brass instruments reparation. Based on data obtained from questionnaires, there are positive responses and interest from potential customers. BrassON presence in Yogyakarta as reparations services of brass instruments is expected to be a solution to the problem is not the presence of service brass instruments reparation in Yogyakarta. The initial investment spending used for the establishment BrassON is Rp 423.554.000. Net Present Value of Rp 145.998.845, Internal Rate of Return of 24 percent, and a payback period of 2.2 years. Based on financial analysis, the brass instrument reparations business BrassON is eligible to run.
Growing Tri Hita Karana-Based Entrepreneurial Mentality in Digital Business for PGSD Students to Face the Era of Society 5.0 Nyoman Ayu Putri Lestari; I Wayan Lasmawan; I Nengah Suastika
The Es Economics and Entrepreneurship Vol. 1 No. 02 (2022): The ES Economics And Entrepreneurship (ESEE )
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v1i02.39

Abstract

The purpose of this research is to foster a tri hita karana-based entrepreneurial mentality in digital business for PGSD students to face competition in the era of society 5.0. This article links entrepreneurs based on Tri Hita Karana which are included in the principles of Hinduism, digital business and the era of society 5.0 for PGSD students. The application of tri hita karana is closely related to strengthening student character. Because later students as the younger generation must be able to work independently not only relying on muscles but also with the brain. The implementation of Hindu principles, namely Tri Hita Karana, is very closely related to the concept of the Tri Center of Education. This research is included in the type of qualitative data and a documentation study was conducted to collect data. Then for the analysis used is descriptive qualitative analysis. The conclusion of this research is to foster a tri hita karana-based entrepreneurial mentality in digital business for PGSD students to face competition in the era of society 5.0 by releasing and empowering all of students' potentials.
Digital Technology To Improve Marketing Strategy In The Era Of Pandemic Covid-19 I Made Aditya Dharma; I Wayan Lasmawan; I Nengah Suastika
The Es Economics and Entrepreneurship Vol. 1 No. 02 (2022): The ES Economics And Entrepreneurship (ESEE )
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v1i02.41

Abstract

In the current era of globalization, technology and information are growing rapidly, especially for digital marketing, it is needed by industries engaged in the sale of goods and services. Especially now that the Covid-19 Pandemic is impacting almost all sectors of life. The impact of the corona virus pandemic (Covid-19) is being felt in the business and economic world. Digital marketing is a very fast growing and inexpensive solution to reach maximum customers without any limits. Through digital marketing adjustments can convey messages only to potential customers and many new customers can be attracted by using different techniques. This study uses a qualitative descriptive research method with a case study approach. The results of the study concluded that social media has increased the performance of businesses and 90 percent of respondents consider social media important for their business. The main benefit derived from social media is brand awareness. From this research, other benefits obtained by respondents from social media for SMEs are: Increasing Traffic 72 percent, Increasing Ranking Searches 62 percent, New Partnerships 59 percent, Increasing Sales 48 percent, Reducing Marketing Costs 59 percent for self-employed, 58 percent for SMEs two times more likely to find qualified prospects.
Branding Strategy to Increase Sales of Products from Palm Trees in the Bojong Hamlet, Sukabumi Regency Amanna Dzikrillah Lazuardini; Salix Fini Maris
The Es Economics and Entrepreneurship Vol. 1 No. 02 (2022): The ES Economics And Entrepreneurship (ESEE )
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v1i02.42

Abstract

Ant sugar is processed from sap which has a longer process than palm sugar. Ant sugar itself is one of the preparations from the palm plant which is processed by residents of Bojong Hamlet, Cicadas Village, which is used as a livelihood for residents for their daily needs. The existence and position of these products are still not competitive, they are not well known and their sales are very minimal. On the other hand, Bojong hamlet residents also experience difficulties in producing, innovating and marketing properly. The purpose of this research is to make raw material products, product innovation and product sales in local and international markets, so that products in Bojong Hamlet can increase and be able to compete with other similar products in the market. The method used in this program is to provide education to sugar palm farmers about the uniqueness of packaging, taste innovation and making attractive packaging and marketing. While conducting the education, the results were obtained, namely the interest of the people of Bojong Hamlet, Cicadas Village, to innovate in product development, packaging innovation and attractive sales.
Cultural Assets a Destination Branding Concept And Environmental Education in Selo Village Boyolali Regency Dhea Adela; I Nengah Suastika; I Wayan Lasmawan
The Es Economics and Entrepreneurship Vol. 1 No. 02 (2022): The ES Economics And Entrepreneurship (ESEE )
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v1i02.43

Abstract

Place branding is an endeavor to increase public awareness of a destination by promoting or highlighting its advantages and possibilities so that it can develop its own identity. The major goal of this design is to spread awareness of Selo Village among a larger audience so that the community as a whole can benefit from the wealth of local wisdom values that comprise Selo Village's cultural legacy, such as the value of environmental education. This study uses a qualitative approach with an ethnographic research design and Spradley model data analysis with domain, taxonomy, componential, and cultural theme analysis. Detailed interviews, participant observation, and documentation are methods for gathering data. The findings demonstrate that Selo Village contains cultural assets that translate into verbal and visual concepts and environmental education values. The value of local wisdom contained is seen from Ecological Literacy, namely the interaction between humans and their environment must take place in a balanced and proper condition. Then its role as environmental education includes: 1) as knowledge, forming a basic understanding of the environment as a whole, 2) attitude, helping to develop a system of morals and compassionate attitudes as well as participation in environmental conservation, 3) caring, helping to develop care for the environment. life and the problems in it, 4) skills, helping to acquire skills in identifying, investigating, and solving environmental problems.

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