Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Vol. 6 No. 2 (2023): Juli 2023

PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN ORANG TUA SISWA TK BUDI MULIA DUA SEDAYU

Guruh Ghifar Zalzalah (Program Studi Manajemen, Fakultas Bisnis, Universitas PGRI Yogyakarta)
Reni Fitri Yanti (Program Studi Manajemen, Fakultas Bisnis, Universitas PGRI Yogyakarta)
Fikri Farhan (Program Studi Manajemen, Fakultas Bisnis, Universitas PGRI Yogyakarta)

Article Info

Publish Date
28 Jul 2023

Abstract

This study aims to determine the factors that influence the satisfaction of parents of Budi Mulia Dua Sedayu. Service quality and trust are hypothesized to affect parent satisfaction of Budi Mulia Dua Sedayu Kindergarten students. This study uses quantitative methods. The data collection technique used a questionnaire and interviews. The sampling method in this study used the Random Sampling technique using the slovin formula with a rate of 5% so as to get a sample of 45 respondents. Data analysis of this study using multiple linear regression with the help of SPSS 25 analysis tool. The result of this study indicate that service quality and trust have a positive and significant effect on parent satisfaction of Budi Mulia Dua Sedayu Kindergarten students.

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Journal Info
Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Website

Abbrev

bisman

Publisher

Universitas Islam Majapahit

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, ...