<![CDATA[This study aims to determine and analyze the influence of Product Quality and Digital Marketing toward Brand Loyalty of Wardah. This research uses a quantitative approach with descriptive methods. Quantitative descriptive is a type of research that analyzes data by describing the collected data. The instrument in this study used a questionnaire and sampling technique used Lemeshow theory. Data analysis techniques in this study used a validation test, reliability test, normality test, heteroscedasticity test, multicollinearity test, coefficient of determination test, hypothesis test, partial test, simultaneous test, and the method was the regression analysis method of multiple linear. The results of this study indicate that Product Quality has a positive and significant effect on Brand Loyalty and Digital Marketing has a positive and significant effect on Brand Loyalty.]]>
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