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All Journal Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Sekolah Tinggi Ilmu Ekonomi Tri Bhakti
Irvan F.C Oentoeng
Sekolah Tinggi Ilmu Ekonomi Tri Bhakti
Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK DAN PEMASARAN DIGITAL TERHADAP LOYALITAS MEREK WARDAH Fitrasyah Nurmulya; Irvan F.C Oentoeng; Ahmad Zulfahmi
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 5 No 2 (2023): Jurnal Kewirausahaan, Akuntansi dan Manajemen Tri Bisnis
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/tribisnis.v5i2.292

Abstract

This study aims to determine and analyze the influence of Product Quality and Digital Marketing toward Brand Loyalty of Wardah. This research uses a quantitative approach with descriptive methods. Quantitative descriptive is a type of research that analyzes data by describing the collected data. The instrument in this study used a questionnaire and sampling technique used Lemeshow theory. Data analysis techniques in this study used a validation test, reliability test, normality test, heteroscedasticity test, multicollinearity test, coefficient of determination test, hypothesis test, partial test, simultaneous test, and the method was the regression analysis method of multiple linear. The results of this study indicate that Product Quality has a positive and significant effect on Brand Loyalty and Digital Marketing has a positive and significant effect on Brand Loyalty.
Analisis Studi Kelayakan Usaha Bakulan Ayam Di Narogong, Bekasi Quratul Aini Nabila; Irvan F.C Oentoeng
JURNAL MANAJEMEN BISNIS TRI BHAKTI Vol 3 No 1 (2024): Jurnal Manajemen Bisnis
Publisher : Prodi Manajemen STIE Tri Bhakti

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Abstract

This study aims to assess the feasibility of opening a second branch by Bakulan Ayam in Narogong, Bekasi City. In order to determine the feasibility of a business, ananalysis is carried out using 4 aspects including: Operational Aspects, Financial Aspects, Human Resources Aspects and Marketing Aspects. In the operational and human resource management aspects, Bakulan Ayam hasmet the requirements that have been set. So in the financial aspect using the method of net present value, payback period andprofitability index. In the research, the Net Present Value is 683,626.260, the Payback Periodis less than 1 year, which is 3 months and the Profitability Indexis14,528. Based on the results of the analysis of the Marketing Aspects, Human Resource Management Aspects, Operational Aspects and Financial Aspects, the opening of the 2nd branch of Bakulan Ayam in Narogong, Bekasi City was declared eligible to run.
Co-Authors Ahmad Zulfahmi Fitrasyah Nurmulya Quratul Aini Nabila