Journal Of Business, Finance, and Economics (JBFE)
Vol. 4 No. 1 (2023): Journal Of Business, Finance, and Economics (JBFE)

Studi Empirik Pengambilan Keputusan Pembelian Apartemen Di Semarang

Heru Eko Prasetyo (Universitas 17 Agustus 1945 Semarang)
A. Amsar (Universitas 17 Agustus 1945 Semarang)
Jaluanto Sunu Punjul Tyoso (Universitas 17 Agustus 1945 Semarang)

Article Info

Publish Date
27 Jul 2023


The purpose of this study is to examine the influence of lifestyle, location and service quality on the process of making a decision to buy an apartment at Amartha View Semarang. An empirical approach is used in this study, collecting data from customers who live in Amartha View Semarang. The questionnaire serves as a tool that contains structured questions about lifestyle, location, service quality and purchasing decision process. The analytical method used is multiple linear regression with a sample size of 90. Decisions show lifestyle, location and quality of service give a significant positive effect on purchasing decisions. Future studies should be able to add more variables such as price, advertising innovation, demographics, taste and comparison with other household contents and increase the sample size used.

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Journal Info





Economics, Econometrics & Finance


Journal Of Business, Finance, and Economics (JBFE) adalah jurnal ilmiah peer review yang diterbitkan oleh Universitas Veteran Bangun Nusantara. Jurnal JBFE terbit dalam dua edisi dalam setahun, yaitu edisi Juni dan Desember. Kontributor Jurnal JBFE berasal dari peneliti, akademisi (dosen dan ...