JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Vol. 9 No. 5 (2023): Oktober 2023

Analysis of The Influence of E-Service Quality and Brand Awareness on Customer Satisfaction of Marketplace Bukalapak

Betty Rahayu (Universitas Darul Ulum Jombang)
D. Yadi Heryadi (Universitas Siliwangi)
Yulia Novita (Universitas Islam Negeri Sultan Syarif Kasim Riau)
Dahlia Nopelina Siallagan (Universitas Sisingamangaraja XII Tapanuli)
Syamsulbahri (Al Madinah International University)

Article Info

Publish Date
01 Oct 2023

Abstract

This study aims to investigate how brand perception and the quality of an e-service impact customer satisfaction. This kind of research is quantitative. An online shopping sample was employed to gather the fundamental data for this investigation. The survey was distributed to 100 marketplace users in order to acquire data through unintentional sampling. The investigation's methodology is multiple regression analysis. According to the study's findings, customer satisfaction is significantly influenced by brand image, e-service quality, and brand image.

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Journal Info
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Website

Abbrev

jemsi

Publisher

Lembaga Komunitas Informasi Teknologi Aceh

Subject

Economics, Econometrics & Finance

Description

JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) is an electronic independent international scientific and academic journal that aims to publish scholars’ original and high-quality manuscripts and reports in all fields of business. JEMSI adheres to an open access policy to accelerate the ...