Article Per Year (5 Year)
p-Index From 2019 - 2024
1.204
P-Index
This Author published in this journals
All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Bisnisman : Riset Bisnis dan Manajemen JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Publikasi Ilmu Manajemen Metta: Jurnal Penelitian Multidisiplin Ilmu Jurnal Teknologi Pangan dan Ilmu Pertanian
D. Yadi Heryadi
Program Studi Agribisnis, Fakultas Pertanian, Universitas Siliwangi
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
During the Covid-19 Pandemic, Marketing Strategy Analysis for Crispy MSMEs "MA ICIH" D. Yadi Heryadi; Fachrurazi Fachrurazi; Ita Nurcholifah; Muhammad Yusuf
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 1 (2023): Maret : Jurnal Publikasi Ilmu Manajemen 
Publisher : POLITEKNIK PRATAMA PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i1.1335

Abstract

Large-scale social restrictions (PSBB) cause conventional marketing of company products to be limited. The purpose of this study was to examine the impact of the marketing approach during the Covid-19 pandemic on the performance of MSMEs with technology as a moderator variable with the research subject being Kripik "Ma Icih" MSME customers. MSMEs during the pandemic must be able to carry out product marketing using social media applications. A sample of 100 respondents became the sample of this study. The data collection approach has been tested for validity and reliability by reporting, interviews, and questionnaires. The results showed that: (1) With a value of 0.767 and a P-value of 0.0033, the effect of production on MSME performance is positive and significant. (2) With a result of 0.000<0.05, technology moderates the impact of production on MSME performance in a positive and significant way. (3) Production on MSME performance is positive and significant with a value of 0.468 and a P-Value of 0.042 (4) The positive and significant distribution of MSME performance moderated by technology shows a result of 0.030 <0.05 (5) There is a positive and significant difference between direct marketing and MSME performance with a value of 0.265 and a P-Value of 0.000. (6) the positive and significant effect of direct marketing on the performance of MSMEs moderated by technology shows a result of 0.000 <0.05.
PENGARUH KARAKTERISTIK PETANI TERHADAP IMPLEMENTASI KARTU TANI Dini Lestari; D Yadi Heryadi; Ulpah Jakiyah
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 1 No 6 (2023): Februari 2023
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The farmer card is one of the government programs in fulfilling the distribution of subsidized fertilizers to be right on target. Almost all farmers in Sodonghilir Village have received farmer cards, but not all farmers have utilized the farmer cards with various arguments of obstacles faced including the socio-economic conditions of farmers. This study aims to determine the effect of farmer characteristics on the implementation of farmer cards in Sodonghilir Village, Sodonghilir District, Tasikmalaya Regency. The research method used is a survey method. The analytical tool used is quantitative descriptive analysis using multiple linear regression analysis. The results showed that farmer characteristics simultaneously had a positive influence on the implementation of farmer cards in Sodonghilir Village, Sodonghilir District, Tasikmalaya Regency by 54.4%. Partially, the variable of land area has a positive and significant influence on the implementation of farmer cards while the variables of age, education, farming experience and farmer income have no influence on the implementation of farmer cards in Sodonghilir Village, Sodonghilir District, Tasikmalaya Regency.
The Effect of Marketing Mix on Repurchase Intention of Hydroponic Farm Vegetable Products Abdul Rasyid; Tri Eko Yudiandri; Muhamad Irpan Nurhab; Fioletta Papilaya; D. Yadi Heryadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1043

Abstract

The goal of this study was to examine how the 7P and 4C marketing mix affected how satisfied consumers were with the vegetable products from Koltivare Hydroponic Farm, to analyze the effect of the 7P and 4C marketing mix on the repurchase intention of Koltivare Hydroponic Farm vegetable products, and to analyze the effect of repurchase intention on the repurchase intention of Koltivare vegetable products. Koltivare Hydroponic Farm and analyzing the marketing mix (7P and 4C) have an effect on repurchase intention, which is mediated through consumer satisfaction with Koltivare Hydroponic Farm vegetable products. Structured equation modeling with partial least squares (SEM-PLS) was the methodology employed in this study, and the SmartPLS 3.0 software was used to run the analysis tools. According to the study's findings, the variables of product, pricing, advertising, people, tangible proof, procedure, and cost directly affect consumer satisfaction. Then there is a direct influence of place, physical evidence, and communication variables on repurchase intention and a direct influence of consumer satisfaction variables on repurchase intention. While the indirect effect shows the results of variables that have an influence on repurchase intention with intervening variables namely product, price, people, and process, the mediation effect of this research is full mediation.
Pengaruh Kehadiran Media Sosial, Orientasi Pasar Terhadap Kinerja UMKM di Jawa Barat D. Yadi Heryadi; Dhiana Ekowati; Dhety Chusumastuti
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 1 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i1.137

Abstract

Micro, small, and medium enterprises (UMKM) play a crucial role in the economic development of Indonesia, including in West Java. However, many UMKM struggle to compete in a highly competitive market due to resource limitations and limited access to information. This research aims to examine the influence of social media presence and market orientation on the performance of UMKM in West Java. Data were collected from 300 UMKM owners in West Java using a self-administered questionnaire. The results of multiple regression analysis indicate that social media presence and market orientation significantly predict UMKM performance. The findings of this research have important implications for UMKM, policymakers, and government agencies in formulating strategies and policies to support the growth and development of UMKM in West Java and other regions.
PERAN PENYULUH SWADAYA DALAM PENGEMBANGAN PRODUK TEH ORGANIK KELOMPOK TANI SUMBER TANI MUDA DESA CIPICUNG KECAMATAN CULAMEGA KABUPATEN TASIKMALAYA Ilham Antapani Imanda; Ristina Siti Sundari; D Yadi Heryadi
Jurnal Penelitian Multidisiplin Ilmu Vol 1 No 5 (2023): February 2023
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the agricultural sector, public sector services are urgently needed by people with commodity eyes in agriculture, one of the government service programs in agriculture, namely counseling. The role of agricultural extension workers is useful for increasing food production and increasing development. Counseling in Culamega District, Tasikmalaya Regency was carried out by PNS extension workers, THL (Freelance) extension workers, and self-help extension workers. One of the supporters of increasing the performance or development of organic tea farmers in Cipicung Village, Culamega District is that independent extension workers are responsible for helping extension workers and farmers to strengthen the relationship between extension workers and farmers. Organic tea is a tea plant that from land cultivation to processing results uses organic ingredients or without mixing chemicals or pesticides, in its fertilization it uses fertilizer from goat manure, roasted husks, and liquid organic fertilizer. This study aims to determine the effect of the role of independent extension workers on the development of organic products in Cipicung Village. The results of this study indicate that self-help extension agents play a role in the development of organic tea products in Cipicung Village, Culamega District.
Analysis of The Influence of E-Service Quality and Brand Awareness on Customer Satisfaction of Marketplace Bukalapak Betty Rahayu; D. Yadi Heryadi; Yulia Novita; Dahlia Nopelina Siallagan; Syamsulbahri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1509

Abstract

This study aims to investigate how brand perception and the quality of an e-service impact customer satisfaction. This kind of research is quantitative. An online shopping sample was employed to gather the fundamental data for this investigation. The survey was distributed to 100 marketplace users in order to acquire data through unintentional sampling. The investigation's methodology is multiple regression analysis. According to the study's findings, customer satisfaction is significantly influenced by brand image, e-service quality, and brand image.
THE INFLUENCE OF PRICING STRATEGY AND CONSUMER TRUST ON PURCHASE DECISION THROUGH WHATSAPP APPLICATION OF ORGANIC VEGETABLES PRODUCTS D. Yadi Heryadi; Ana Fitriyatul Bilgies; Irma M. Nawangwulan; Samuel PD Anantadjaya; Bonny Agung Wahyuono
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.18618

Abstract

Tujuan penelitian ini adalah untuk mengetahui ciri-ciri konsumen yang membeli sayuran organik. Wawancara, tinjauan literatur, dan kuesioner merupakan teknik pengumpulan data. Konsumen yang telah membeli sayuran organik merupakan populasi. Dengan bantuan perangkat lunak SmartPLS, teknik statistik deskriptif dan SEM-PLS digunakan untuk menguji hasil survei. Menurut studi tentang pengaruh langsung, harga dan kepercayaan terhadap kualitas barang tidak banyak berpengaruh terhadap niat membeli, namun kepercayaan terhadap kualitas pelayanan berpengaruh. Kemudian, meskipun keyakinan terhadap kualitas layanan berdampak kecil terhadap keputusan pembelian, penetapan harga, kepercayaan terhadap kualitas produk, dan niat membeli berpengaruh kecil. Keputusan pembelian tidak dipengaruhi oleh harga, kepercayaan terhadap kualitas barang, atau kepercayaan terhadap kualitas pelayanan, menurut penelitian pengaruh tidak langsung. Temuan penelitian ini menunjukkan bahwa faktor-faktor seperti harga, kepercayaan terhadap kualitas barang, dan kepercayaan terhadap kualitas layanan, semuanya dapat mempengaruhi kesediaan konsumen untuk melakukan pembelian. Keputusan pembelian dapat dipengaruhi oleh faktor harga, kepercayaan terhadap kualitas barang atau jasa, dan minat pembelian.
Perbandingan Kelayakan Usahatani Padi Semi Organik Dan Non Organik: Studi Kasus Pada Kelompok Tani Taruna Tani Muara Hurip Di Kelurahan Cikalang Kecamatan Tawang Kota Tasikmalaya Agus Abdul Azis; D.Yadi Heryadi; Ulpah Jakiyah
Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v1i3.1285

Abstract

Rice is included in the class of annual crops or young plants, namely plants that are usually short-live less than one year and only one time to produce, after the planting period ends the plant will die or be replaced by a new plant. Rice plants have a stems that are branched, the leng of stem depends on the type. Local types of rice have longer stems than superior types of rice. Rice stem segments are hollow and round, as with other plants, the roots of the rice both taproot and fibrous roots are branched. In the agricultural cultivation system requires technology to facilitate farming activites. One of the farmer groups that cultivate semi-organic and non-organic rice is the Muara Hurip Taruna Tani Farmer Groups. This reaserch aims to determine the cost, revenue, and comparison of the feasibility of semi-organic and non-organic rice farming. The results showed that the total cost incurred by semi-organic rice farmers was Rp. 3.282.823,73 while the total cost for non-organic rice farmers was Rp. 4.792.901,73. Total revenue for semi-organic rice farmers amounted Rp. 20.400.000,00, while for non-organic rice farmers revenue amounted Rp. 13.200.000,00. R/C ratio of semi-organic rice farming is greater at 6,21, meaning that every one Rupiah of capital spent obtained revenue Rp. 6,21. While the value of the R/C ratio of non-organic rice farmers is 2,75, meaning that every one Rupiah of capital spent obtained revenur Rp.2,75. This shows that for both farms is feasible to cultivate.
Co-Authors Abdul Rasyid Agus Abdul Azis Betty Rahayu Bilgies, Ana Fitriyatul Bonny Agung Wahyuono Dahlia Nopelina Siallagan Dhety Chusumastuti Dhiana Ekowati Dini Lestari Fachrurazi Fioletta Papilaya Ilham Antapani Imanda Irma M. Nawangwulan Ita Nurcholifah Muhamad Irpan Nurhab Muhammad Yusuf Samuel PD Anantadjaya Syamsulbahri Tri Eko Yudiandri Ulpah Jakiyah Yulia Novita