JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Vol. 9 No. 5 (2023): Oktober 2023

Analysis of The Influence of Brand Trust and Brand Image on Customer Loyalty of Toyota Family Car Product

Noer Soetjipto (STIE YAPAN Surabaya)
Luh Komang Candra Dewi (Universitas Triatma Mulya)
Ratnawita (STIMA IMMI)
Dian Ariani (Universitas Teuku Umar)
Harimurti Wulandjani (Universitas Pancasila)

Article Info

Publish Date
01 Oct 2023

Abstract

This study attempts to examine how customer loyalty is affected by brand trust and image for one of Toyota's best-selling vehicles in Indonesia. The study's sample consists of one city residents in Indonesia who drive vehicles. Data collection for this study has been done using a convenience sample strategy. In this study, there are 100 participants, all of them live in the city and drive vehicles. According to the study's findings, brand loyalty for Toyota cars is significantly influenced by both brand image and brand trust at the same time. Partially, brand trust and image have a big impact on how loyal Toyota automobile buyers are.

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Journal Info
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Website

Abbrev

jemsi

Publisher

Lembaga Komunitas Informasi Teknologi Aceh

Subject

Economics, Econometrics & Finance

Description

JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) is an electronic independent international scientific and academic journal that aims to publish scholars’ original and high-quality manuscripts and reports in all fields of business. JEMSI adheres to an open access policy to accelerate the ...