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The influence of organizational culture, employee satisfaction, personality, and organizational commitment towards employee performance Kawiana, I Gede Putu; Dewi, Luh Komang Candra; Martini, Luh Kadek Budi; Suardana, Ida Bagus Raka
International Research Journal of Management, IT & Social Sciences Vol 5 No 3: May 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i3.666

The present research was intended at determining the influence of organizational culture, employee satisfaction, and personality towards organizational commitment and employee performance. It was quantitative designed i.e., the relationship of causality for its variable. The research was conducted at Bank Perkreditan Rakyat (BPR) in Bali. The technique of collecting the data was used questionnaires to 135 employees of BPR in Bali. Data were analyzed through Structure Equation Modeling technique in AMOS 22.0 program. The results were obtained (1) the influence of organizational culture variable on organizational commitment was significant; (2) The influence of employee satisfaction variable on organizational commitment was significant; (3) The influence of personality variable on organizational commitment was significant; (4) The influence of organizational culture variable on employee performance interest was significant; (5) The influence of employee satisfaction variable on employee performance was significant; (6) The influence of personality variable on employee performance was significant; and (7) The influence of organizational commitment variable on employee performance was significant.

PENGARUH SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABLE MEDIASI (Studi Pada Hotel The Breezes Bali) Sugiarsa, I Putu Gede Angga; Dewi, Luh Komang Candra; Suthanaya, I Putu Bagus
JUIMA : JURNAL ILMU MANAJEMEN Vol 8 No 2 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

This study discussed the role of service quality in improving customer satisfaction and loyalty of The Breezes Bali. Respondents in this study were 91 respondents with the criteria ever stay at The Breezes Bali hotel more than twice, at least 17 years old. Determination of sample using purposive sampling method. This research used Partial Least Square (PLS) analysis with SmartPLS program. The results showed that: 1) Quality of service had a positive and significant impact on customer satisfaction, 2) Quality of service had a positive but not significant effect to customer loyalty, 3) Satisfaction had a positive and significant impact on customer loyalty, 4) Customer satisfaction able to be a mediation variable shown by the results of service loyalty analysis is able to influence consumer satisfaction and customer satisfaction influence loyalty. The results of this study imply that the management of The Breezes Bali to improve the quality of services with emphasis on reability by serving customers or customers well. Increased customer satisfaction is more emphasis on improving corporate image by maintaining the good name of The Breezes Hotel Bali. Furthermore, customer loyalty can be improved by word of mouth communication to the customer. With word of mouth communication, customers will give positive information about Hotel the breezes Bali to others.

PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SUSU CAIR DALAM KEMASAN SIAP MINUM MEREK ULTRA MILK DI KABUPATEN BADUNG (STUDI PADA KONSUMEN ULTRA MILK DI KABUPATEN BADUNG â€“ BALI) Halawa, Debora Angelina; Dewi, Luh Komang Candra
Prospek: Jurnal Manajemen dan Bisnis Vol 1, No 1 (2019)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/pjmb.v1i1.19424

Penelitian ini bertujuan untuk menganalisis apakah brand image dan kualitas produk berpengaruh secara parsial terhadap keputusan pembelian susu cair dalam kemasan siap minum merek Ultra Milk di Kabupaten Badung. Teknik pengumpulan data dalam penelitian ini yaitu dengan angket. Pengambilan sampel menggunakan metode purposive sampling, yaitu teknik pengambilan sampel yang dilakukan atas tujuan dan pertimbangan tertentu dengan kriteria konsumen yang sedang membeli susu Ultra Milk di warung, toko, atau swalayan yang ada di Kabupaten Badung dan usia konsumen minimal 17 tahun. Berdasarkan hasil penelitian, diperoleh persamaan regresi Y= 0,775 + 0,705 X1 + 0,292 X2, yang artinya apabila brand image naik sebesar satu satuan, maka keputusan pembelian akan meningkat sebesar 0,705 satuan. Dan apabila kualitas produk naik sebesar satu satuan, maka keputusan pembelian akan meningkat sebesar 0,292 satuan. Pengujian hipotesis pertama menunjukkan hasil bahwa koefisien regresi X1 (b1): thitung (7,448) > ttabel (1,661). Dan pengujian hipotesis kedua menunjukkan hasil bahwa koefisien regresi X2 (b2): thitung (4,477) > ttabel (1,661). Hal ini berarti terdapat pengaruh positif dan signifikan secara parsial antara brand image dan kualitas produk terhadap keputusan pembelian susu cair dalam kemasan siap minum merek Ultra Milk di Kabupaten Badung. Implikasi bagi PT Ultrajaya Milk Industry & Trading Company Tbk sebagai produsen Ultra Milk adalah agar senantiasa mempertahankan dan meningkatkan brand image serta kualitas produk sehingga keputusan pembelian konsumen dapat terjaga dengan baik, dan juga mengevaluasi kualitas produk yang memiliki pengaruh lebih kecil dibandingkan dengan brand image.Kata Kunci: brand image, kualitas produk, keputusan pembelian.

Factors Are Affecting Tais Timor Consumers Purchase Decision in Alola Esperansa Filomena da Costa; Luh Komang Chandra Dewi; Augusto da Conceição
ABM : International Journal of Administration, Business and Management Vol 2 No 2 (2020)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v2i2.393

This study aims to analyze and explain: (1) To know and explain what factors influence consumer-purchasing decisions; (2) To find out and explain what factors are dominant in influencing consumer purchasing decisions; (3) to find out and explain what factors need to be improved in consumer purchasing decisions.The samples in this study were 80 of all customers or consumers of Alola Esperansa who had shopped Tais Timor at the Alola Esperansa Shop. Questionnaires were distributed to Alola Esperansa 80 consumers and all returned. The findings of this study indicate that the quality factor has the highest eigenvalue value of 5.218 and is able to explain the total variance of 32.612%. The most dominant factor that consumers consider in buying Tais Timor at Alola Esperansa is the Quality Factor. Keywords: Quality Factor, consumer, purchasing decisions

The Effect Of Innovation Product, Service Quality To Customer Satisfaction And Customer Loyalty Of Banco Nacional De Comercio Timor-Leste/BNCTL Dili Sanzinha dos Santos Branca; Luh Komang Chandra Dewi; Augusto da Conceição Soares
ABM : International Journal of Administration, Business and Management Vol 2 No 2 (2020)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v2i2.396

The objective of this thesis is to analyze and explain: 1) The effect of product innovation to customers’ satisfaction, 2) The effect of services quality to customers’ satisfaction, 3) The effect of products’ innovation to customers’ loyalty. 4) The effect of services quality to customers’ Loyalty. And 5) The Effect of customers’ satisfaction to customers’ loyalty. The data collection in this research through distribution of questioner to customers of BNCTL Bank in Dili. The sampling technique used is non-probability sampling with purposive sampling technique, total of 80 respondents were chosen. The data is analyzed by using descriptive statistic and inferential in path analysis With SMARTPLS. The result of the research shows that innovation product and service quality have positive and significant influence to customer satisfaction and customer’s loyalty of Bank BCNTL in Dili. In addition, customer satisfaction have positive and significant influences to customer’s loyalty. Therefore, the more BNCTL banks sold their innovating products according to the needs and desires of customers by paying attention to the three indicators, the customer satisfaction and loyalty will also increase. In addition, the better quality of service received by the customer, it will further increase the satisfaction and loyalty of customers of the BNCTL bank in Dili. Therefore, it is hoped that the bank will always pay attention to product innovations that are in accordance with the needs and desires of customers So that satisfaction and loyalty are also increases. Keywords: Product Innovation, Service of quality, Satisfaction and Customer Loyalty.

PENGARUH SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABLE MEDIASI (Studi Pada Hotel The Breezes Bali) I Putu Gede Angga Sugiarsa; Luh Komang Candra Dewi; I Putu Bagus Suthanaya
JUIMA : JURNAL ILMU MANAJEMEN Vol. 8 No. 2 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

This study discussed the role of service quality in improving customer satisfaction and loyalty of The Breezes Bali. Respondents in this study were 91 respondents with the criteria ever stay at The Breezes Bali hotel more than twice, at least 17 years old. Determination of sample using purposive sampling method. This research used Partial Least Square (PLS) analysis with SmartPLS program. The results showed that: 1) Quality of service had a positive and significant impact on customer satisfaction, 2) Quality of service had a positive but not significant effect to customer loyalty, 3) Satisfaction had a positive and significant impact on customer loyalty, 4) Customer satisfaction able to be a mediation variable shown by the results of service loyalty analysis is able to influence consumer satisfaction and customer satisfaction influence loyalty. The results of this study imply that the management of The Breezes Bali to improve the quality of services with emphasis on reability by serving customers or customers well. Increased customer satisfaction is more emphasis on improving corporate image by maintaining the good name of The Breezes Hotel Bali. Furthermore, customer loyalty can be improved by word of mouth communication to the customer. With word of mouth communication, customers will give positive information about Hotel the breezes Bali to others.

Business Creation through Creativity and Innovation among Students Ni Kadek Suryani; Luh Komang Candra Dewi; John EHJ Foeh
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 2 (2021): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i2.20981

This study investigates the relationship between creativity, innovation, and the feasibility of business ideas created by students while taking entrepreneurship courses. Data were collected using an online questionnaire. Hypothesis testing uses structural equation modeling. The test results show that creativity has no direct effect on the feasibility of a business idea. Creativity affects the feasibility of a business idea through innovation. Creativity has a positive impact on innovation, and innovation positively impacts the feasibility of a business idea. This research proves creativity itself is not enough to produce a viable business; it requires innovation.

TIK TOK AS A PROMOTIONAL MEDIA TO INFLUENCE CONSUMER PURCHASE DECISIONS Luh Kadek Budi Martini; I Nengah Suardhika; Luh Komang Candra Dewi
Jurnal Aplikasi Manajemen Vol 20, No 1 (2022)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.17

The main purpose of this study is to analyze Tik Tok media as the main consideration in purchasing decisions for culinary products and Tik Tok as a medium for promoting culinary products to purchase decisions. This research was conducted in Denpasar City with a sample of 120 respondents. The data was collected using Google Forms. Data were analyzed qualitative and quantitative using a Likert scale. Inferential statistical analysis was used to draw inference from the sample to the population and hypothesis testing using Partial Least Square (PLS) with Smart-PLS 3.0. The study results found that the more informative the promotion with social media on the Tik Tok application, the more buying interest and ultimately convincing consumers to purchase. Purchase intention has a full mediation effect on the informative indirect effect on purchasing decisions for culinary products.

PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SUSU CAIR DALAM KEMASAN SIAP MINUM MEREK ULTRA MILK DI KABUPATEN BADUNG (Studi Pada Konsumen Ultra Milk di Kabupaten Badung – Bali) Debora Angelina Halawa; Luh Komang Candra Dewi
Prospek: Jurnal Manajemen dan Bisnis Vol. 1 No. 1 (2019)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/pjmb.v1i1.19424

Penelitian ini bertujuan untuk menganalisis apakah brand image dan kualitas produk berpengaruh secara parsial terhadap keputusan pembelian susu cair dalam kemasan siap minum merek Ultra Milk di Kabupaten Badung. Teknik pengumpulan data dalam penelitian ini yaitu dengan angket. Pengambilan sampel menggunakan metode purposive sampling, yaitu teknik pengambilan sampel yang dilakukan atas tujuan dan pertimbangan tertentu dengan kriteria konsumen yang sedang membeli susu Ultra Milk di warung, toko, atau swalayan yang ada di Kabupaten Badung dan usia konsumen minimal 17 tahun. Berdasarkan hasil penelitian, diperoleh persamaan regresi Y= 0,775 + 0,705 X1 + 0,292 X2, yang artinya apabila brand image naik sebesar satu satuan, maka keputusan pembelian akan meningkat sebesar 0,705 satuan. Dan apabila kualitas produk naik sebesar satu satuan, maka keputusan pembelian akan meningkat sebesar 0,292 satuan. Pengujian hipotesis pertama menunjukkan hasil bahwa koefisien regresi X1 (b1): thitung (7,448) > ttabel (1,661). Dan pengujian hipotesis kedua menunjukkan hasil bahwa koefisien regresi X2 (b2): thitung (4,477) > ttabel (1,661). Hal ini berarti terdapat pengaruh positif dan signifikan secara parsial antara brand image dan kualitas produk terhadap keputusan pembelian susu cair dalam kemasan siap minum merek Ultra Milk di Kabupaten Badung. Implikasi bagi PT Ultrajaya Milk Industry & Trading Company Tbk sebagai produsen Ultra Milk adalah agar senantiasa mempertahankan dan meningkatkan brand image serta kualitas produk sehingga keputusan pembelian konsumen dapat terjaga dengan baik, dan juga mengevaluasi kualitas produk yang memiliki pengaruh lebih kecil dibandingkan dengan brand image.Kata Kunci: brand image, kualitas produk, keputusan pembelian.

POSITIONING PENGEMBANGAN DAYA TARIK WISATA KABUPATEN TABANAN MENJADI DESTINASI KREATIF DAN BERKELANJUTAN Luh Komang Candra Dewi; I Made Bayu Wisnawa; Putu Agus Prayogi
Jurnal Bisnis dan Kewirausahaan Vol 11 No 2 Juli (2015): Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.388 KB)

This study entitled Positioning the Development of Tourism Attraction in Tabanan Regency as a Creative and Sustainable Destination, has a background whereas the tourism potential was not touched well in Tabanan Bali in order to be developed into a creative and sustainable tourism destination.This study aims at positioning various tourism attractions existing in tourism destinations in Tabanan therefore each tourisms will examine their own potential, weakness and also competitive profit by developing research model through Multidimensional Scaling (MDS)and Analysis Correspondence (ANACOR) technique using 39 attributes and 22 tourism destinations attractions. Sample in this study usedpurposive and quota sampling technique which consists of foreign tourists, domestic tourists, travel agents, tourism entrepreneurs, the government and academics about 480 people to be asked their perceptions towardpositioning competitive tourism attractions in Tabanan, Bali. Therefore, it can be known the position of each competitive tourisms attraction which are exist in Tabanan, Bali. The instrumentswhich were used,have validity and reliability, where all of the questionnaires with the value of alpha cronbach were over 0.6 (reliable) with the value of acorected item total corelation were over 0.3 (valid). The results of MDS analysis showed that stress coefficients was 0,13462 (13,46%) with RSQ coefficient was 0,89532. The alignment of a model (Delivered Subject Weights) dan scatterplot of linier fit showed the similarity of respondents’ responses towards the objects which were examined. Therefore, tourism attraction in the respondents’ mind were clustered into five groups(i) beach (ii) hot spring, (iii) tourism art and culture, (iv) natural attraction and (v) conservation. The results of ANACORR showed the atributes owned by each tourism attractions which can be classified into four, they are (i) entertainment, (ii) main culture and history (iii) architecture and (iv) scenery. These groups will help the government to develop tourism in Tabanan by regarding the creative potential in the concept of sustainability.The limitation of this study was at too many objects and attributes which had been examined therefore it needed long time. Further research heads for the strategy of developing each group of tourism attraction which has been obtained in this study

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