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FAKTOR-FAKTOR YANG DI PERTIMBANGKAN WISATAWAN MENGUNJUNGI OBJEK WISATA JATILUWIH-TABANAN I Made Ari Astana; Luh Komang Candra Dewi; Luh Kadek Budi Martini
Jurnal Manajemen Pelayanan Hotel Vol 4 No 2 (2020): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.040205

Abstract

The purpose of this study is to analyze the factors considered by tourists in visiting the Jaliluwih-Tabanan Tourism Object. Respondents in this study were 85 tourists. The method of determining the sample purposive sampling, namely the sampling technique of data sources with certain considerations. The findings of this study are, the factors considered by tourists visiting the Jatiluwih-Tabanan Tourism Object, there are 5 factors, namely the first factor, namely the location factor has an eigenvalue of 4.384 and with a defining percentage variance value of 25.790%. The second factor, namely the brand factor has an eigenvalue of 3.201 and a variance percentage value of 18.827% which determines the perception of tourists to visit the Jatiluwih tourist attraction in Tabanan Regency. The third factor, namely the supporting factor has an eigenvalue of 1.939 with a percentage value of 11.408% variance which determines the perception of tourists to visit the Jatiluwih tourist attraction, Tabanan district. The fourth factor, namely the service factor has an eigenvalue of 1.248 with a variance percentage value of 7.342% which determines the perception of tourists to visit the Jatiluwih tourist attraction in Tabanan Regency. The fifth factor, namely the excellence factor of having an eigenvalue of 1.019 with a percentage value of 5.994% variance which determines the perception of tourists to visit Jatiluwih tourism objects, Tabanan regency. Keywords: Marketing Mix, Product Attributes, Consumer Purchasing Behavior, Tourist Decisions
PENGARUH SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABLE MEDIASI (Studi Pada Hotel The Breezes Bali) Sugiarsa, I Putu Gede Angga; Dewi, Luh Komang Candra; Suthanaya, I Putu Bagus
JUIMA : JURNAL ILMU MANAJEMEN Vol 8 No 2 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.187 KB) | DOI: 10.36733/juima.v8i2.284

Abstract

This study discussed the role of service quality in improving customer satisfaction and loyalty of The Breezes Bali. Respondents in this study were 91 respondents with the criteria ever stay at The Breezes Bali hotel more than twice, at least 17 years old. Determination of sample using purposive sampling method. This research used Partial Least Square (PLS) analysis with SmartPLS program. The results showed that: 1) Quality of service had a positive and significant impact on customer satisfaction, 2) Quality of service had a positive but not significant effect to customer loyalty, 3) Satisfaction had a positive and significant impact on customer loyalty, 4) Customer satisfaction able to be a mediation variable shown by the results of service loyalty analysis is able to influence consumer satisfaction and customer satisfaction influence loyalty. The results of this study imply that the management of The Breezes Bali to improve the quality of services with emphasis on reability by serving customers or customers well. Increased customer satisfaction is more emphasis on improving corporate image by maintaining the good name of The Breezes Hotel Bali. Furthermore, customer loyalty can be improved by word of mouth communication to the customer. With word of mouth communication, customers will give positive information about Hotel the breezes Bali to others.
The influence of organizational culture, employee satisfaction, personality, and organizational commitment towards employee performance Suardana, Ida Bagus Raka; Martini, Luh Kadek Budi; Dewi, Luh Komang Candra; Kawiana, I Gede Putu
International Research Journal of Management, IT & Social Sciences Vol 5 No 3: May 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i3.666

Abstract

The present research was intended at determining the influence of organizational culture, employee satisfaction, and personality towards organizational commitment and employee performance. It was quantitative designed i.e., the relationship of causality for its variable. The research was conducted at Bank Perkreditan Rakyat (BPR) in Bali. The technique of collecting the data was used questionnaires to 135 employees of BPR in Bali. Data were analyzed through Structure Equation Modeling technique in AMOS 22.0 program. The results were obtained (1) the influence of organizational culture variable on organizational commitment was significant; (2) The influence of employee satisfaction variable on organizational commitment was significant; (3) The influence of personality variable on organizational commitment was significant; (4) The influence of organizational culture variable on employee performance interest was significant; (5) The influence of employee satisfaction variable on employee performance was significant; (6) The influence of personality variable on employee performance was significant; and (7) The influence of organizational commitment variable on employee performance was significant.
Integrative model of performance improvement Dewi, Luh Komang Candra; Kawiana, I Gede Putu; Martini, Luh Kadek Budi
International journal of social sciences and humanities Vol. 2 No. 2 (2018): August
Publisher : Universidad Tecnica de Manabi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (676.772 KB) | DOI: 10.29332/ijssh.v2n2.116

Abstract

The study was intended to prove, develop and find the relationship between motivation, performance, job satisfaction and equity of rewards. The population in this study were 7629 teachers in Badung regency. The research respondents were 99 as random sampling. Data analysis technique was used PLS-vers3 with quantitative approach. The intrinsic motivation has a stronger influence compared to extrinsic motivation in influencing performance and job satisfaction. The performance has a positive and significant impact on job satisfaction, in accordance with the meaning of Sloka Bhagavadgita (BG) III: 19, which stated the recommended way of working was to perform work as a liability and without attachment to results. The performance mediated the effect of motivation on job satisfaction partially. The reward equity was as a moderator/strengthening the effect of performance on job satisfaction
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SUSU CAIR DALAM KEMASAN SIAP MINUM MEREK ULTRA MILK DI KABUPATEN BADUNG (STUDI PADA KONSUMEN ULTRA MILK DI KABUPATEN BADUNG – BALI) Halawa, Debora Angelina; Dewi, Luh Komang Candra
Prospek: Jurnal Manajemen dan Bisnis Vol 1, No 1 (2019)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/pjmb.v1i1.19424

Abstract

Penelitian ini bertujuan untuk menganalisis apakah brand image dan kualitas produk berpengaruh secara parsial terhadap keputusan pembelian susu cair dalam kemasan siap minum merek Ultra Milk di Kabupaten Badung. Teknik pengumpulan data dalam penelitian ini yaitu dengan angket. Pengambilan sampel menggunakan metode purposive sampling, yaitu teknik pengambilan sampel yang dilakukan atas tujuan dan pertimbangan tertentu dengan kriteria konsumen yang sedang membeli susu Ultra Milk di warung, toko, atau swalayan  yang ada di Kabupaten Badung dan usia konsumen minimal 17 tahun. Berdasarkan hasil penelitian, diperoleh persamaan regresi Y= 0,775 + 0,705 X1 + 0,292 X2, yang artinya apabila brand image naik sebesar satu satuan, maka keputusan pembelian akan meningkat sebesar 0,705 satuan. Dan apabila kualitas produk naik sebesar satu satuan, maka keputusan pembelian akan meningkat sebesar 0,292 satuan. Pengujian hipotesis pertama menunjukkan hasil bahwa koefisien regresi X1 (b1): thitung (7,448) > ttabel (1,661). Dan pengujian hipotesis kedua menunjukkan hasil bahwa koefisien regresi X2 (b2): thitung (4,477) > ttabel (1,661).  Hal ini berarti terdapat pengaruh positif dan signifikan secara parsial antara brand image dan kualitas produk terhadap keputusan pembelian susu cair dalam kemasan siap minum merek Ultra Milk di Kabupaten Badung. Implikasi bagi PT Ultrajaya Milk Industry & Trading Company Tbk sebagai produsen Ultra Milk adalah agar senantiasa mempertahankan dan meningkatkan brand image serta kualitas produk sehingga keputusan pembelian konsumen dapat terjaga dengan baik, dan juga mengevaluasi kualitas produk yang memiliki pengaruh lebih kecil dibandingkan dengan brand image.Kata Kunci: brand image, kualitas produk, keputusan pembelian.
POSITIONING PENGEMBANGAN DAYA TARIK WISATA KABUPATEN TABANAN MENJADI DESTINASI KREATIF DAN BERKELANJUTAN Luh Komang Candra Dewi; I Made Bayu Wisnawa; Putu Agus Prayogi
Jurnal Bisnis dan Kewirausahaan Vol 11 No 2 Juli (2015): Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.388 KB)

Abstract

This study entitled Positioning the Development of Tourism Attraction in Tabanan Regency as a Creative and Sustainable Destination, has a background whereas the tourism potential was not touched well in Tabanan Bali in order to be developed into a creative and sustainable tourism destination.This study aims at positioning various tourism attractions existing in tourism destinations in Tabanan therefore each tourisms will examine their own potential, weakness and also competitive profit by developing research model through Multidimensional Scaling (MDS)and Analysis Correspondence (ANACOR) technique using 39 attributes and 22 tourism destinations attractions. Sample in this study usedpurposive and quota sampling technique which consists of foreign tourists, domestic tourists, travel agents, tourism entrepreneurs, the government and academics about 480 people to be asked their perceptions towardpositioning competitive tourism attractions in Tabanan, Bali. Therefore, it can be known the position of each competitive tourisms attraction which are exist in Tabanan, Bali. The instrumentswhich were used,have validity and reliability, where all of the questionnaires with the value of alpha cronbach were over 0.6 (reliable) with the value of acorected item total corelation were over 0.3 (valid). The results of MDS analysis showed that stress coefficients was 0,13462 (13,46%) with RSQ coefficient was 0,89532. The alignment of a model (Delivered Subject Weights) dan scatterplot of linier fit showed the similarity of respondents’ responses towards the objects which were examined. Therefore, tourism attraction in the respondents’ mind were clustered into five groups(i) beach (ii) hot spring, (iii) tourism art and culture, (iv) natural attraction and (v) conservation. The results of ANACORR showed the atributes owned by each tourism attractions which can be classified into four, they are (i) entertainment, (ii) main culture and history (iii) architecture and (iv) scenery. These groups will help the government to develop tourism in Tabanan by regarding the creative potential in the concept of sustainability.The limitation of this study was at too many objects and attributes which had been examined therefore it needed long time. Further research heads for the strategy of developing each group of tourism attraction which has been obtained in this study
PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN ANGGOTA PADA KOPERASI CANDRA SEDANA MENGWI BADUNG Made Agus Adhy Putra; Luh Komang Candra Dewi
Journal Research of Management Vol. 3 No. 2 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.262 KB) | DOI: 10.51713/jarma.v3i2.72

Abstract

The purpose of this study is to determine the influence of customer relationship marketing (X1) and service quality (X2) on the level of member satisfaction (Y) in the candra sedana cooperative mengwi Badung. Where satisfaction is a feeling of pleasure or disappointment for someone who arises after comparing their perceptions or impressions of a product or service and their expectations. One of the factors that influence satisfaction is customer relationship marketing, which is a comprehensive range of strategies and processes to acquire, retain and cooperate with selected consumers to create higher value. In addition to customer relationship marketing, which affects satisfaction, service quality is a company's ability to meet customer needs and desires in accordance with customer expectations. In this study, it is explained that there is a positive effect of customer relationship marketing and service quality on the level of member satisfaction simultaneously. The samples used in this study were 100 respondents. In this study, a statistical analysis was assisted by the SPSS (Statistical for Social Science) 24 computer program for windows. The regression equation obtained is Y = 4.779 + 0.486X1 + 0.181X2. The results of this study indicate that; first, customer relationship marketing has a positive and significant effect on member satisfaction, secondly, service quality has a positive and significant effect on member satisfaction, the third customer relationship marketing and service quality have a simultaneous positive effect of 66.7% on member satisfaction, the four variables of customer relationship marketing have an effect more dominant on the level of member satisfaction. Some suggestions that can be given in this research include; The Candra Sedana Cooperative needs to ask for suggestions and criticism directly from members during the annual membership meeting (RAT) or it can be by making a suggestion box for members. By knowing the wants or needs of members, the cooperative can improve the quality of service so that it can achieve the maximum level of member satisfaction.
PENGARUH SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABLE MEDIASI (Studi Pada Hotel The Breezes Bali) I Putu Gede Angga Sugiarsa; Luh Komang Candra Dewi; I Putu Bagus Suthanaya
JUIMA : JURNAL ILMU MANAJEMEN Vol. 8 No. 2 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.187 KB) | DOI: 10.36733/juima.v8i2.284

Abstract

This study discussed the role of service quality in improving customer satisfaction and loyalty of The Breezes Bali. Respondents in this study were 91 respondents with the criteria ever stay at The Breezes Bali hotel more than twice, at least 17 years old. Determination of sample using purposive sampling method. This research used Partial Least Square (PLS) analysis with SmartPLS program. The results showed that: 1) Quality of service had a positive and significant impact on customer satisfaction, 2) Quality of service had a positive but not significant effect to customer loyalty, 3) Satisfaction had a positive and significant impact on customer loyalty, 4) Customer satisfaction able to be a mediation variable shown by the results of service loyalty analysis is able to influence consumer satisfaction and customer satisfaction influence loyalty. The results of this study imply that the management of The Breezes Bali to improve the quality of services with emphasis on reability by serving customers or customers well. Increased customer satisfaction is more emphasis on improving corporate image by maintaining the good name of The Breezes Hotel Bali. Furthermore, customer loyalty can be improved by word of mouth communication to the customer. With word of mouth communication, customers will give positive information about Hotel the breezes Bali to others.
Business Creation through Creativity and Innovation among Students Ni Kadek Suryani; Luh Komang Candra Dewi; John EHJ Foeh
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 2 (2021): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i2.20981

Abstract

This study investigates the relationship between creativity, innovation, and the feasibility of business ideas created by students while taking entrepreneurship courses. Data were collected using an online questionnaire. Hypothesis testing uses structural equation modeling. The test results show that creativity has no direct effect on the feasibility of a business idea. Creativity affects the feasibility of a business idea through innovation. Creativity has a positive impact on innovation, and innovation positively impacts the feasibility of a business idea. This research proves creativity itself is not enough to produce a viable business; it requires innovation.
TIK TOK AS A PROMOTIONAL MEDIA TO INFLUENCE CONSUMER PURCHASE DECISIONS Luh Kadek Budi Martini; I Nengah Suardhika; Luh Komang Candra Dewi
Jurnal Aplikasi Manajemen Vol 20, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.17

Abstract

The main purpose of this study is to analyze Tik Tok media as the main consideration in purchasing decisions for culinary products and Tik Tok as a medium for promoting culinary products to purchase decisions. This research was conducted in Denpasar City with a sample of 120 respondents. The data was collected using Google Forms. Data were analyzed qualitative and quantitative using a Likert scale. Inferential statistical analysis was used to draw inference from the sample to the population and hypothesis testing using Partial Least Square (PLS) with Smart-PLS 3.0. The study results found that the more informative the promotion with social media on the Tik Tok application, the more buying interest and ultimately convincing consumers to purchase. Purchase intention has a full mediation effect on the informative indirect effect on purchasing decisions for culinary products.