International Research Journal of Business Studies (E-Journal)
Vol 16, No 1 (2023): April - July 2023

Social Entrepreneurship Development Strategy

Abi Sopyan Febrianto (Departement of Office Management Education, Universitas Pendidikan Indonesia, Jl. Dr. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154, Indonesia)
Rilla Khoirunnisa (Management Departement, Universitas Brawijaya, Jl. MT. Haryono 165 Malang 65145, Indonesia)
Achmad Sudiro (Management Departement, Universitas Brawijaya, Jl. MT. Haryono 165 Malang 65145, Indonesia)
Mintarti Rahayu (Management Departement, Universitas Brawijaya, Jl. MT. Haryono 165 Malang 65145, Indonesia)



Article Info

Publish Date
30 Jul 2023

Abstract

This study aimed to analyze the strategy of developing social entrepreneurship with the Social Impact Canvas method on Sahawood. This study used a qualitative method with a case study approach. Data collection method was done by using observation and interviews with four informants who were directly involved in the Sahawood business process. The Social Impact Canvas provides an overview of business development strategies contained in the components of anchor purpose; value prepositions; stakeholders; stakeholders relationship; channel; key activities; key resources; key partners; revenue streams; magnitude; costs; differentiation. The findings in this study indicate that the social value of Sahawood creates a strong brand story and becomes a strength in attracting consumers. As a social entrepreneurship, Sahawood was able to become a place for former addicts to change for the better and control the beneficiaries from using drugs again and committing criminal acts. Social Impact Canvas is not only describing business implementation but also highlighting social values and business uniqueness in social entrepreneurship. This study has implications for the development of Sahawood’s future business strategy.

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Journal Info

Abbrev

jurnalirjbs

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year ...