Jurnal Pengabdian Tri Bhakti
Vol. 4 No. 2 (2022): Jurnal Pengabdian Tri Bhakti

Penggunaan Modifikasi dan Promosi Produk Pada Pengusaha Catering di Kecamatan Antapani Kota Bandung

Taufik Sadikin (Universitas Langlangbuana)
Ari Bramasto (Universitas Langlangbuana)
Sri Dewi Anggadini (Universitas Komputer Indonesia)

Article Info

Publish Date
30 Dec 2022

Abstract

Srirahayu catering is located in Antapani Kulon, Kec. Antapani, Bandung City, West Java. The location of the business being carried out is a strategic area, located near the market which ultimately makes it easier for business owners to obtain raw materials, in terms of marketing this area is close to transportation facilities as well as easy access to the main road. The preliminary survey conducted found several problems that occurred in Srirahayu catering include the lack of knowledge of product modification, difficulties in carrying out promotions, limited product marketing problems. We hope that the community service program that we run is able to socialize the use of cardboard food packaging and help partners promote their products through social media

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Journal Info
Jurnal Pengabdian Tri Bhakti
Website

Abbrev

tribhakti

Publisher

Universitas Langlangbuana

Subject

Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Pengabdian Tri Bhakti ditujukan untuk mempublikasikan dan mendesiminasikan pengabdian kepada masyarakat serta kajian para pakar dan praktisi yang berkenaan dengan pemanfaatan ilmu pengetahuan dalam kehidupan masyarakat. Secara khusus menitikberatkan pada permasalahan pokok dalam pengembangan ...