Jurnal Pengabdian Tri Bhakti
Vol. 4 No. 2 (2022): Jurnal Pengabdian Tri Bhakti

Strategi Pemasaran dalam Peningkatan Penjualan Boneka pada Pengusaha Toko Boneka di Kecamatan Sukajadi Kota Bandung

Puti Harissa Pratidhina (Universitas Langlangbuana)
Ari Bramasto (Universitas Langlangbuana)
Ely Suhayati (Universitas Komputer Indonesia)

Article Info

Publish Date
30 Dec 2022

Abstract

Bonsuka is a doll business brand located in the Sukamulya area, Sukagalih Village, Sukajadi District, Bandung. The preliminary survey conducted identified problems at the Doll Shop, including that so far Bonsuka did not have a marketing strategy that was recorded according to external and internal conditions at the company to prevent changes in the business environment, sales volume has not been maximized due to the Covid-19 pandemic which has been going on for 2 years more.. Hope The community service program that we hope will be able to socialize marketing strategies in increasing sales and provide assistance to partners introducing their products through social media

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Journal Info
Jurnal Pengabdian Tri Bhakti
Website

Abbrev

tribhakti

Publisher

Universitas Langlangbuana

Subject

Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Pengabdian Tri Bhakti ditujukan untuk mempublikasikan dan mendesiminasikan pengabdian kepada masyarakat serta kajian para pakar dan praktisi yang berkenaan dengan pemanfaatan ilmu pengetahuan dalam kehidupan masyarakat. Secara khusus menitikberatkan pada permasalahan pokok dalam pengembangan ...