Eksekusi: Jurnal Ilmu Hukum dan Administrasi Negara
Vol. 1 No. 2 (2023): Mei : Jurnal Ilmu Hukum dan Administrasi Negara

Strategi dan Implementasi Kampanye ABWA 3.0: Meningkatkan Literasi Finansial Remaja melalui Aplikasi Campaign #ForChange di PT Uni Tokopo Teknologi

Maulidya Rintalla (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Wahyu Fahrul Ridho (Universitas Pembangunan Nasional “Veteran” Jawa Timur)



Article Info

Publish Date
30 May 2023

Abstract

The ABWA 3.0 campaign utilizes the Campaign.com app to connect individuals, communities, and sponsors concerned about social issues. Through the Campaign #ForChange app, social organizations engage young generations, providing education and fostering action on specific social issues. The app enables online campaigns supported by private sector sponsors, with donations from completed social challenges. It features a transparent donation tracker, showcasing collective efforts. Social campaign topics are determined collaboratively. Research from credible sources informs problem-solving. The campaign process involves mentor-guided exploration and group assignments, with progress reports tracking tasks. The campaign aims to address the urgent issue of financial literacy among Indonesian youth. Root causes include a lack of financial education and the need for support from schools and homes. This research aims to strategize and implement the ABWA 3.0 campaign, promoting financial literacy through the Campaign #ForChange app at PT Uni Tokopo Teknologi.    

Copyrights © 2023






Journal Info

Abbrev

Eksekusi

Publisher

Subject

Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Sub Rumpun ILMU POLITIK 1 Ilmu Politik 2 Kriminologi 3 Hubungan Internasional 4 Ilmu Administrasi (Niaga, Negara, Publik, Pembangunan, Dll) 5 Kriminologi 6 Ilmu Hukum 7 Ilmu Pemerintahan 8 Ilmu Sosial dan Politik 9 Studi Pembangunan (Perencanaan Pembangunan, Wilayah, Kota) 10 Ketahanan Nasional 11 ...