Journal of Information Systems Management and Digital Business
Vol. 1 No. 1 (2023): Oktober

THE MAXIM APPLICATION'S CUSTOMER SATISFACTION LEVEL AND THE IMPACT OF SERVICE QUALITY AND COSTS

Himawan (Unknown)
Tri Yusnanto (Information Management, STMIK Bina Patria)

Article Info

Publish Date
09 Oct 2023

Abstract

The determining factors of customer satisfaction include service quality and price. This study aims to determine whether there is a significant influence of Service Quality and Price on customer satisfaction on Maxim online motorcycle taxi application in Palembang. The research data was obtained by distributing questionnaires to respondents. The population and sample in this study were 54 respondents. This study uses the Service Quality method which contains tangible, reliability, responsiveness, assurance and empathy variables. Data analysis in this study used variable instrument tests and questionnaire value analysis from respondents. The results of the analysis in this study show that the Empathy variable has the most significant influence value on the customer satisfaction variable.

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Journal Info
Journal of Information Systems Management and Digital Business
Website

Abbrev

jismdb

Publisher

Yayasan Nuraini Ibrahim Mandiri

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Information Systems Management and Digital Business (JISMDB) is a national journal for scientific research, thinking, and critical-analytical studies on computer science, information systems, and digital business research. Journal of Information Systems and Business Management (JISMDB) ...