JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Vol 7 No 3 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)

Development of Visual Identity for Branding Strategy Improvement of Hanjeli Tourism Village in Sukabumi Regency

Nanang Ganda Prawira (Universitas Pendidikan Indonesia)
Gina Fajri Aulia (Universitas Pendidikan Indonesia)



Article Info

Publish Date
04 Sep 2023

Abstract

This Community Service Activity was motivated by the emergence of the need for a visual identity from a new tourist village located in Waluran Village, Waluran District, Sukabumi Regency, West Java. The PKM activity carried out by the Student Team and Lecturers of the Visual Communication Design Study Program at the Indonesian University of Education carried out branding design activities in the form of developing a visual identity for a new tourist village. Its development is directed through design methods by student groups, the output of which is in the form of a visual identity as the basis for the development of tourism promotion. This branding design is an attractive effective branding strategy to improve the image of the Hanjeli Tourism Village in Waluran Wandiri Village, Waluran District, Sukabumi Regency through various promotional media, both social media and websites.

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Journal Info

Abbrev

jatiemas

Publisher

Subject

Humanities Education Engineering Public Health Other

Description

Jurnal ini mempublikasikan artikel-artikel yang mengandung aspek aplikasi ilmu-ilmu teknik dan/atau hasil pengabdian masyarakat yang dilakukan oleh para pelaku dan penggiat dunia pendidikan secara umum, kalangan akademisi, industri, maupun kelompok ...