<![CDATA[The research aims to determine the effect of digital marketing strategy and product innovation on culinary business income in Surabaya. The research method used is descriptive verification method with a survey approach. The population in this study are culinary entrepreneurs in Surabaya whose number is unknown. Samples were taken by accidental sampling so that a total of 100 people were obtained based on the Slovin method. Data were analyzed using IBM SPSS version 26 and data analysis through several tests, namely: validity test, reliability test, classical assumption test, multiple linear regression analysis and coefficient of determination test. The results of this research show that digital marketing strategies and product innovation have a positive and significant effect on culinary business income in Surabaya. ]]>
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