Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics Development Research (IJEDR)
Oscarius Yudhi Ari Wijaya
Akademi Sekretari dan Manajemen Indonesia (ASMI). Surabaya, Indonesia
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Digital Marketing Strategy and Product Innovation on Culinary Business Income Oscarius Yudhi Ari Wijaya
International Journal of Economics Development Research (IJEDR) Vol. 3 No. 3 (2022): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.3121

Abstract

The research aims to determine the effect of digital marketing strategy and product innovation on culinary business income in Surabaya. The research method used is descriptive verification method with a survey approach. The population in this study are culinary entrepreneurs in Surabaya whose number is unknown. Samples were taken by accidental sampling so that a total of 100 people were obtained based on the Slovin method. Data were analyzed using IBM SPSS version 26 and data analysis through several tests, namely: validity test, reliability test, classical assumption test, multiple linear regression analysis and coefficient of determination test. The results of this research show that  digital marketing strategies and product innovation have a positive and significant effect on culinary business income in Surabaya.  
Co-Authors