Bisma: Jurnal Manajemen
Vol. 9 No. 2 (2023): Bulan Agustus

Pengaruh Kepercayaan dan Persepsi Kemudahan terhadap Minat Penggunaan Shopeepay Sebagai Metode Pembayaran di E-Commerce Shopee (Studi Kasus pada Masyarakat Buleleng)

I Dewa Putu Tri Arta Wasana (Universitas Pendidikan Ganesha)
Ni Luh Wayan Sayang Telagawathi (Universitas Pendidikan Ganesha)

Article Info

Publish Date
30 Aug 2023

Abstract

This study aims to examine the effect of trust and perceived ease of use simultaneously or partially on interest in using ShopeePay as a payment method in Shopee e-commerce with a case study in the Buleleng area. The research design used in this study is quantitative causal. Determination of the sample in this study using the non-probability sampling method technique is purposive sampling. Number of samples in this study as many as 90 respondents. Instruments used in data collection is by questionnaire and analysis techniques used is multiple linear regression analysis. The results of this study are (1) trust has a positive and significant effect on interest in using ShopeePay as a payment method in Buleleng, (2) perceived ease of use has a positive and significant effect on interest in using ShopeePay as payment method in Buleleng, and (3) trust and perceived ease of use has a significant effect on interest in using ShopeePay as a method payment in Buleleng.

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Journal Info
Bisma: Jurnal Manajemen
Website

Abbrev

BISMA-JM

Publisher

Universitas Pendidikan Ganesha

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Bisma: Jurnal Manajemen is a scientific journal published by the Management Department of the Faculty of Economics, Ganesha University of Education which aims to publish articles on empirical and theoretical studies in the field of Human Resource Management, Financial Management, Marketing ...