Urecol Journal. Part F: Community Development
Vol. 2 No. 1 (2022): January-June

Empowerment of the Tofu Industry in Ponalan to Increase Sales through Digital Marketing

Naufal Afif (Universitas Muhammadiyah Magelang, Indonesia)
Prisca Nuraida (Universitas Muhammadiyah Magelang, Indonesia)
Rizki Arifiyanto (Universitas Muhammadiyah Magelang, Indonesia)
Arum Setiani (Universitas Muhammadiyah Magelang, Indonesia)
Dewi Wahyuningtias (Universitas Muhammadiyah Magelang, Indonesia)
Alkomah Fatmawati (Universitas Muhammadiyah Magelang, Indonesia)

Article Info

Publish Date
23 Jun 2022

Abstract

The purpose of this service is to provide a new understanding and insight into the tofu industry with digitalized marketing and good branding. It will expand consumers from the products sold and retain existing consumers. The method used to achieve this goal is to carry out five stages of service activities: socialization, training, practice, mentoring, and evaluation. The results achieved are additional insights into the understanding and knowledge of AV Tahu Pong industry owners and employees operating social media as a means of digital marketing. In addition, this digitalized marketing is expected to have an economic impact on the AV Tahu Pong tofu industry.

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Journal Info
Urecol Journal. Part F: Community Development
Website

Abbrev

ujcd

Publisher

Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Subject

Environmental Science Social Sciences

Description

Urecol Journal. Part F: Community Development is a peer-reviewed journal published by Konsorsium LPPM Perguruan Tinggi Muhammadiyah Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY. This scientific journal specifically discusses the report of the community development from the University ...