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KESIAPAN KERJA MAHASISWA AKUNTANSI DI ERA DIGITAL: CUKUPKAH HANYA HARD SKILLS? Naufal Afif; Azizah Hasna Arifin
KRISNA: Kumpulan Riset Akuntansi Vol. 14 No. 1 (2022): KRISNA: Kumpulan Riset Akuntansi
Publisher : Faculty of Economics and Business, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kr.14.1.2022.50-62

Demands for college graduates are increasing. Traditionally, the academic ability has spearheaded the success of college graduates to get a job. However, the current trend of employers increasingly wants skills and other attributes to support academic skills, as well as for accounting graduates. World economic forum report on expertise needed in 2020 and the development of the 4.0 industrial revolution requires accounting graduates to have skills and attributes in addition to academic abilities. The purpose of this study is to examine the effect of soft skills provided by tertiary institutions and the spiritual intelligence of individuals on the readiness of accounting students to work. Using Covariance-based Structural Equation Model (CB-SEM), this study analyses the results of a survey distributed to 371 accounting students in Indonesia. The result, based on structural model testing shows that soft skills provided by higher education and spiritual intelligence significantly and positively affect the work readiness of accounting students. The results of the research provide input for universities to continue to develop learning about soft skills to students so that graduates can compete in the world of work. This study also provides empirical evidence that the readiness of accounting students is also influenced by the attribute inherent in human beings, namely spiritual intelligence.

Empowerment of the Tofu Industry in Ponalan to Increase Sales through Digital Marketing Naufal Afif; Prisca Nuraida; Rizki Arifiyanto; Arum Setiani; Dewi Wahyuningtias; Alkomah Fatmawati
Urecol Journal. Part F: Community Development Vol. 2 No. 1 (2022): January-June
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

The purpose of this service is to provide a new understanding and insight into the tofu industry with digitalized marketing and good branding. It will expand consumers from the products sold and retain existing consumers. The method used to achieve this goal is to carry out five stages of service activities: socialization, training, practice, mentoring, and evaluation. The results achieved are additional insights into the understanding and knowledge of AV Tahu Pong industry owners and employees operating social media as a means of digital marketing. In addition, this digitalized marketing is expected to have an economic impact on the AV Tahu Pong tofu industry.

Gender Differences, Framing, and Responsibility in Investment Decision-Making: An Experimental Study Barkah Susanto; Naufal Afif; Betari Maharani; Nur Laila Yuliani; Muhammad Ridhwan Ab Aziz
Journal of Accounting and Investment Vol 24, No 1: January 2023
Publisher : Universitas Muhammadiyah Yogyakarta, Indonesia

Research aims: This study aims to investigate the effect of gender, framing, and responsibility on investment decision-making. Design/Methodology/Approach: This experimental study used a subject design of 2 x 2 x 2, in which 81 doctoral students participated. Furthermore, cross-tabulation was employed to analyze and examine the hypotheses.Research findings: The results revealed that positive and negative framing and responsibility levels would affect investment decision-making. This research also uncovered differences in risk preferences in decision-making between men and women. Additionally, both genders had varying preferences in making similar decisions.Theoretical contribution/Originality: Several studies have shown that when information is presented differently, here in after referred to as framing, it significantly influences decisions. However, the decision-making determination is influenced not only by framing but also by other variables. In this study, the framing variable, therefore, was tested jointly with the variables of responsibility and gender differences.

Empowerment of the Tofu Industry in Ponalan to Increase Sales through Digital Marketing Naufal Afif; Prisca Nuraida; Rizki Arifiyanto; Arum Setiani; Dewi Wahyuningtias; Alkomah Fatmawati
Urecol Journal. Part F: Community Development Vol. 2 No. 1 (2022): January-June
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujcd.148

The purpose of this service is to provide a new understanding and insight into the tofu industry with digitalized marketing and good branding. It will expand consumers from the products sold and retain existing consumers. The method used to achieve this goal is to carry out five stages of service activities: socialization, training, practice, mentoring, and evaluation. The results achieved are additional insights into the understanding and knowledge of AV Tahu Pong industry owners and employees operating social media as a means of digital marketing. In addition, this digitalized marketing is expected to have an economic impact on the AV Tahu Pong tofu industry.

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