IRA Jurnal Teknik Mesin dan Aplikasinya (IRAJTMA)
Vol 2 No 2 (2023): Agustus

Identifikasi dan Analisis Faktor Internal dan Eksternal pada UMKM Konveksi Reihan Menggunakan Metode Analisa SWOT dan QSPM

Lorenzo Andreas (Universitas Harapan Medan)
Uun Novalia Harahap (Universitas Harapan Medan)
Denny Walady Utama (Universitas Harapan Medan)

Article Info

Publish Date
19 Aug 2023

Abstract

Micro, small, and medium enterprises (MSMEs) Reihan Convection is a home industry company manufacturing bags. This company is still experiencing problems in increasing bag sales. This research aims to formulate a business development strategy so that companies can consider it to increase bag sales. This study uses the SWOT and QSPM methods. The SWOT method is used to determine strategy, while the QSPM method is used to specify alternative techniques used by the company at this time. The research results were obtained for SO strategy focused on product development, ST concentrating on maintaining and improving product and workforce quality, WO establishing solid partnerships with related parties, and WT concentrating on practical and targeted promotions. The alternative strategies obtained are Product Development (TAS = 6.350), Integration strategy (TAS = 6.290), and Intensive strategy (TAS = 5.761).

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Journal Info
IRA Jurnal Teknik Mesin dan Aplikasinya (IRAJTMA)
Website

Abbrev

IRAJTMA

Publisher

CV. IRA PUBLISHING

Subject

Automotive Engineering Energy Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering

Description

IRA Jurnal Teknik Mesin dan Aplikasinya (IRAJTMA) fokus pada artikel ilmiah hasil penelitian dan review dalam bidang teknik mesin dan aplikasinya yang antara lain meliputi: 1. Konversi energi 2. Mekanika 3. Material 4. Manufaktur 5. Lain-lain yang ...