Jurnal Riset Manajemen dan Ekonomi
Vol. 2 No. 1 (2024): JANUARI : JURNAL RISET MANAJEMEN DAN EKONOMI

Strategi Persaingan Gojek Dalam Mode Tranportasi Online Guna Meraih Keunggulan Yang Kompetitif Dalam Peningkatan Pajak Daerah

Bunga Dwi Anjani (Universitas Islam Negeri Sumatera Utara)
Muhammad Irwan Padli Nasution (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
18 Oct 2023

Abstract

Currently Go-jek is an application for many services. This research aims to determine the influence of Go-Jek's business model transformation to preserve the company's competitive advantage in economic development from various customer perspectives. The competitive strategies and policies implemented as well as company synergies determine the achievement of results. The competitive strategy is intended to look objectively at the company's internal and external conditions to gain excellence in its field which is a means of achieving long-term and sustainable goals by prioritizing service quality, managing customer expectations, providing customer service, providing information about Gojek online services to customers and building a culture. online transportation services needed by the community

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Journal Info
Jurnal Riset Manajemen dan Ekonomi
Website

Abbrev

JRIME

Publisher

INSTITUT TEKNOLOGI DAN BISNIS SEMARANG

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...