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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Riset Manajemen dan Ekonomi
Bunga Dwi Anjani
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Rani Creative House Marketing Communication Strategy In Promoting Knitting Products Novy Arisca; Yuniar Pangesti; Dita Ananda Bangun; Bunga Dwi Anjani; Suhairi Suhairi
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.576

Abstract

This study aims to find out more about marketing communication strategies in promoting Rani Creative House knitting products as well as the supporting and inhibiting factors in promoting Rani Creative House knitting products. This research use desciptive qualitative approach. The data obtained from the results of interviews and documentation. The theory used is integrated marketing communication (integrated marketing communication). The results show that in promoting their products, Rumah Kreatif Rani carries out a communication process by implementing a communication strategy that includes communication components, namely sources, messages, media, recipients, effects and feedback. In addition, Rani Creative House also uses the IMC (Integrated Marketing Communication) theory which shows that advertising activities (advertising), direct marketing and sales promotion are effective and efficient marketing communication activities for Rani Creative House in promoting products. Some of the activities carried out by Rani Creative House in promoting their products are taking product photos, using social media WhatsApp, Facebook and Instagram as promotional media and giving discounts to consumers. Factors supporting Rani Creative House in promoting its knitting products are affordable promotional costs, easy internet access, and a broad target market. While the inhibiting factors are the limited staff to take product photos, limited staff to promote and store locations that are difficult to reach are taking product photos, using social media WhatsApp, Facebook and Instagram as promotional media and giving discounts to consumers. Factors supporting Rani Creative House in promoting its knitting products are affordable promotional costs, easy internet access, and a broad target market. While the inhibiting factors are limited personnel to take product photos, limited personnel to promote and store locations that are difficult to reach are taking product photos, using social media WhatsApp, Facebook and Instagram as promotional media and giving discounts to consumers. Factors supporting Rani Creative House in promoting its knitting products are affordable promotional costs, easy internet access, and a broad target market. While the inhibiting factors are limited personnel to take product photos, limited personnel to promote and store locations that are difficult to reach.
Strategi Persaingan Gojek Dalam Mode Tranportasi Online Guna Meraih Keunggulan Yang Kompetitif Dalam Peningkatan Pajak Daerah Bunga Dwi Anjani; Muhammad Irwan Padli Nasution
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 1 (2024): JANUARI : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i1.1002

Abstract

Currently Go-jek is an application for many services. This research aims to determine the influence of Go-Jek's business model transformation to preserve the company's competitive advantage in economic development from various customer perspectives. The competitive strategies and policies implemented as well as company synergies determine the achievement of results. The competitive strategy is intended to look objectively at the company's internal and external conditions to gain excellence in its field which is a means of achieving long-term and sustainable goals by prioritizing service quality, managing customer expectations, providing customer service, providing information about Gojek online services to customers and building a culture. online transportation services needed by the community
Strategi Dan Program Pemasaran Global M. Ridho Al Aziz; Bunga Dwi Anjani; Junita Pratiwi; Nabila Rizki Erjani; Suhairi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 4 (2023)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v8i4.21252

Abstract

Abstrak Dengan pengungkapan dan analisis data, konteksnya akan mengarah pada studi kasus Strategi Dan Program Pemasaran Global. Penulis juga akan menjelaskan mengapa unsur mutu produk bisa menjadi begitu penting dalam Pemasaran global. Metode yang digunakan dalam penelitian ini adalah pengolahan dan pengumpulan data. Data penelitian yang dikumpulkan diperoleh dari jurnal online berdasarkan topik pembahasan. Sederhananya, pengaruh strategi dan budaya sangat penting karena memungkinkan keberhasilan besar atau kegagalan total. Kerugian bukan berasal dari berwirausaha, kerugian adalah bagian dari kehidupan. Jika peneliti lain hanya melakukan penelitian teoretis, mereka tidak dapat mengevaluasi kinerja perusahaan secara penuh. Dalam hal ini, penulis sangat kompeten dan profesional. Sebagai sistem perdagangan internasional, standar mutu mampu mempengaruhi pasar global. Dari segi kemampuan pemasaran, pemahaman dan pengenalan aspek budaya dapat dikatakan sangat baik, karena selalu bertanggung jawab atas hasilnya.
Co-Authors Dita Ananda Bangun Junita Pratiwi M. Ridho Al Aziz Nabila Rizki Erjani Nasution, Muhammad Irwan Padli Novy Arisca Yuniar Pangesti